Property News · January 6, 2015

What are loyalty-card schemes really worth?


With Sainsbury’s planning to halve the value of its Nectar points, it’s time to reassess the benefits of reward schemesMillions of us have at least one, or, more typically, a bulging wallet-full of loyalty cards from supermarkets and other retailers. These schemes are big business for the companies that operate them, keeping shoppers visiting their stores while providing them with an unprecedented level of detail about their customers’ spending patterns.But some of these schemes are starting to rein in the rewards. In a few months’ time Sainsbury’s will halve the value of the Nectar points shoppers can earn on their groceries. Last week it also quietly scrapped the generous eight points per £1 shoppers who take out its credit card could get for the first three months of use. Continue reading…

Source : theguardian.com
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