Property News · January 3, 2017

Technology is key to attracting shoppers amid challenging retail environment in China


While brick-and-mortar stores are often considered the low-tech counterpart to online shopping, mall operators and retailers in China need to embrace new technologies to attract customers, says Hong Kong developer Sun Hung Kai Properties.
Touch-screen platforms, e-signage and video walls have emerged as key elements in shopping malls, while interactive activities involving mobile devices enable stores to gather data and enhance the consumer experience, according to Maureen Fung Sau-yim, a…

Source : South China Morning Post
Read more…Technology is key to attracting shoppers amid challenging retail environment in China

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