Property News · January 22, 2013

Is our food shrinking?


Tins of tuna seem lighter, there are fewer chunks in a chocolate bar … are food companies using a recession-fuelled strategy to reduce the size of their products rather than increasing prices?Things aren’t what they used to be. Chocolate bars have shrunk, yogurts are not as creamy as in days of old – even our beefburgers now have an extra kick of hidden horsemeat. And it seems that when we hit the shops these days our wallets end up lighter, but our cupboards are not as full as they once were.But is this just misplaced nostalgia for a more generous time which never really existed? Or are brands using the recession as an excuse to shortchange us just when we can afford it least? Prompted by the news that John Smith’s is reducing the alcohol content of its Extra Smooth beer (and thereby reducing the amount of duty they need to pay), we asked readers what products they thought had changed in the recession. We got a flood of responses. DazedConfused is certain that Ryvita packets are getting less generous; Disco75 was annoyed that his tins of tuna had less fish for the same price; one of our writers says she stopped buying Müller yoghurts after noticing they had become runnier; while Hannahbaby is sure that Wagon Wheels used to be so large they required you to grip them with two hands. Continue reading…

Source : theguardian.com
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