Property News · July 23, 2016

Don’t let film websites make a Muppet of you


The majority of reviewers on websites are men. So that ‘audience score’ you see on every film is really telling you what men like, not womenIndependence Day: Resurgence was this summer’s dead-on-arrival blockbuster – Guardian film critic Peter Bradshaw called it “planet-smashingly boring” in his one-star review. Massively popular film review website Rotten Tomatoes (it has 22 million users) scored it at just 35%, with critics and audiences alike dismissing it as a dull, brainless sequel. Over on IMDB the user reviews were of the “Wow, I can’t believe I paid $8 for that trash” variety. I always check both Rotten Tomatoes and IMDB before heading to a cinema (or for new releases on Netflix), so was thankful to see the scores – it saved me a tenner and a wasted couple of hours. A few weeks ago similar reviews stopped me wasting another tenner, this time on the Ghostbusters reboot. But was I being seriously misled? What Ghostbusters reveals is how, in the words of one movie blogger, the internet review system is broken.In the past, films relied on good reviews plus word-of-mouth. Today RT and IMDB have digitally replaced word-of-mouth and become hugely influential consumer websites as a result. So it matters enormously that what they tell you is fair. Continue reading…

Source : theguardian.com
Read more…Don’t let film websites make a Muppet of you

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