Property News · May 29, 2018

What’s in a name? It’s the difference between boom and bust in Hong Kong property


There is a Chinese saying that translates roughly as: “Being given a bad name is worse than being born into a life of bad luck.”
That sentiment does not just apply to people. Hong Kong’s property developers believe getting the name of a project right can make all the difference between success and failure.
In fact they take it so seriously they are often prepared to pay big money to a consulting firm to come up with a name that’s likely to sell. Choosing a winning name,…

Source : South China Morning Post
Read more…What’s in a name? It’s the difference between boom and bust in Hong Kong property

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