China’s property developers and hoteliers are bearing the brunt of a government edict to standardise location names, as tens of thousands of apartment projects, hotels, townships, communities and office towers across several provinces are forced to rename and rebrand themselves.The edict was the result of a 2018 policy by six government departments to get rid of “Big, Foreign, Weird” names, and names that played on homonyms. The policy required the country’s provincial and county authorities to…
Source : South China Morning Post
Read more…What’s in a name? It’s plenty for China’s hoteliers and property developers, if the brand is too ‘big, foreign or weird’















