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The AA: Is it taking you for a ride?


The AA is charging customers as much as £186.50 for its breakdown and recovery service – yet similar cover can be found elsewhere for just £35. Patrick Collinson asks if the traditional providers are just laughing all the way to the garageWhen Peter Ludlow from Gelligaer in south Wales received his AA membership renewal docu­ments last week, he was taken aback by the cost, which had risen steeply from the year before. The AA wanted £186.50 for joint membership for Ludlow and his wife, to cover roadside assistance, home start and relay, compared with £136 last year.So Ludlow started digging around. On the AA’s website, he found that, if he was a new customer, the motoring organisation would charge him just £120.19. He rang the AA to ask if he could have the same rate as shown on the website. The year before, he had done the same thing, and the AA had agreed. Yet not this time. It offered him a “loyalty discount”, as he has been an AA member for 19 years. But as this would bring down the cost to just over £130, not the £120 quoted online, he decided to cancel his membership. Continue reading…

Source : theguardian.com
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