Property News · July 6, 2018

Swede dreams: what to expect from Solange’s collaboration with Ikea


The interior design brand have enlisted the soul star to work on a new line. What new spin will she put on the BILLY bookcase? Her big sister Beyoncé might have missed a trick in not teaming up with R Whites to launch 2016’s Lemonade album – just imagine the most fabulous secret lemonade drinker adverts that could have been! – but Solange is evidently a far more savvy businesswoman, with news of her Ikea collaboration recently sweeping the interior design/R&B crossover world. Yes, Solange’s amorphous Saint Heron “cultural hub” is teaming up with global meatball’n’sofa hub to, we can only hope, make reasonably priced bits of furniture that will make our one-bed flat in Tottenham resemble Solange’s outrageously tasteful New Orleans pad.This isn’t the first time Ikea have teamed up with musicians, but they’re usually on the more under-the-radar side of things. There was electro-lad-ska duo Man Like Me’s performing Jona Lewie’s You’ll Always Find Me in the Kitchen at Parties for the brand back in 2010 and, earlier this year, indie types Teleman playing their single Repeater against a backdrop of rotating rugs and tiny living-room teepees (for children? dogs? misbehaving partners?) through gritted teeth and the assurance that yes, this will fund the third album. Continue reading…

Source : theguardian.com
Read more…Swede dreams: what to expect from Solange’s collaboration with Ikea

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