Shangri-La Group has launched its super-luxury hotel brand in mainland China, Shangri-La Signatures, featuring a convergence of cultural heritage and nature aimed at attracting wealthy tourists amid a rebound in demand for leisure experiences.
The company was spearheading a move among global hoteliers to focus on unique offerings, operational agility and the evolving preferences of Chinese travellers to stay abreast of the competition.
“Affluent Chinese travellers, particularly millennials and…
Source : South China Morning Post
Read more…Shangri-La luxury brand lures Chinese tourists with unique cultural experiences















