Property News · November 23, 2017

Shake-up in advertising of broadband speeds after consumer backlash


From May, UK providers only allowed to advertise average speed of service rather than rarely achieved ‘up to’ speedBroadband providers will only be allowed to advertise the average speed of their service rather than a top speed only available to a handful of households after a dramatic shake-up of the rules by the advertising regulator.The crackdown on misleading claims means companies can only advertise download speeds that are available to at least 50% of customers at peak time. At present broadband providers can promote an “up to” speed that is available to at least 10% of customers. Continue reading…

Source : theguardian.com
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