Property News · August 28, 2010

My greatest mistake: Shaun Keaveny


Shaun Keaveny on sending an accidental insult – by faxI was a radio copywriter in 1998, in the days when people used fax machines. I had, let’s say, an altercation, with a client who ran a hardware store.I’d written this beautiful, artful piece of radio advertising. But he didn’t agree. He sent it back and instead had written some terrible, football related nonsense, to tie in with that year’s World Cup. I was quite irked about it, but eventually I relented. Acquiescing to his demands I politely replied, “OK, Mr Jones, I will give you exactly what you’ve asked for,” despite his choice insults about my being just a young boy. Continue reading…

Source : theguardian.com
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