Property News · January 29, 2018

Meatball mania: the top 10 Ikea products of all time – rated


In 1987, Ikea hit Britain and changed its homes for ever. As founder Ingvar Kamprad dies, we look at how his domestic stagecraft sparked a revolution – and assess the top sellersThree decades after Ikea first arrived in the UK, urging its population to chuck out their chintz, there are now few homes left without a birch veneered side table, a blue plastic laundry bag, or a shaky shelving system. Ingvar Kamprad, the Swedish company’s founder who has died at the age of 91, leaves behind not only a planet covered in blonde-wood bookcases and allen key-assembled chairs, but also one with a completely different attitude to furniture and shopping.When the first customers were welcomed into a sprawling blue warehouse in Warrington in 1987, handed a stubby pencil and left to roam its assembled worlds, it was a retail experience like no other. Ikea’s winning formula was to lead you through curated rooms – thereby suggesting other things you might not have realised you wanted (and probably didn’t) – before allowing you into a “behind the scenes” warehouse of cardboard boxes piled high. This cleverly fused domestic stagecraft with the feel of a discount, no-frills cash-and-carry, leaving shoppers in no doubt that they were getting a bargain. Continue reading…

Source : theguardian.com
Read more…Meatball mania: the top 10 Ikea products of all time – rated

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