Malls are fighting for shoppers with one thing their web rivals cannot offer: car parks.
With customer traffic sagging, US retail landlords are using their sprawling concrete spaces to host events such as carnivals, concerts and food-truck festivals. They are aiming to lure visitors with experiences that cannot be replicated online – and then get them inside the properties to spend some money.
“Events draw people to come to the shopping centre,” said Craig Herkimer, whose…
Source : South China Morning Post
Read more…Mall owners take to carnivals, music and car parks to fight the rise of online stores















