Property News · April 24, 2017

Mall owners take to carnivals, music and car parks to fight the rise of online stores


Malls are fighting for shoppers with one thing their web rivals cannot offer: car parks.
With customer traffic sagging, US retail landlords are using their sprawling concrete spaces to host events such as carnivals, concerts and food-truck festivals. They are aiming to lure visitors with experiences that cannot be replicated online – and then get them inside the properties to spend some money.
“Events draw people to come to the shopping centre,” said Craig Herkimer, whose…

Source : South China Morning Post
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