Hong Kong’s mall operators seem to be pulling out all the stops to woo young shoppers this summer.
A digital basketball court where you can practise shooting virtual hoops, and a reconstructed classic scene from a Transformers movie are among the elaborate gimmicks being deployed in an attempt to entice children and teenagers to shopping centres.
Sun Hung Kai Properties and Sino Land hope to generate more than HK$2 billion in sales at their malls, APM in Kwun Tong and tmtplaza in Tuen Mun…
Source : South China Morning Post
Read more…Mall operators spend big to draw young shoppers this summer















