Property News · February 5, 2011

John Lewis: never knowingly undersold?


For 85 years John Lewis has proudly promised to refund the difference. But with the famous pledge quietly diluted, it’s not easy to claim nowIt is possibly the most famous promise in British retailing: “Never knowingly undersold” has been at the heart of John Lewis’s business since 1925. But a quietly introduced change has infuriated loyal customers, who claim the price-match promise is now slipping away.For many years John Lewis customers have been safe in the knowledge that if they found their purchase for a lower price elsewhere the company would refund the difference. Carrier bags and marketing campaigns have proudly proclaimed to the world that John Lewis won’t be beaten on price. Continue reading…

Source : theguardian.com
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