Property News · November 28, 2017

IHG Hotels extends franchise model in China to Crowne Plaza brand as it chases expansion


InterContinental Hotels Group (IHG) is extending its franchise business model in the China market to its Crowne Plaza and two Holiday Inn brands, as it looks to accelerate expansion in a country it sees as the largest source of growth.
The company said on Monday that it would seek Chinese operators for Crowne Plaza, Holiday Inn and Holiday Inn Resort hotels, after a successful trial of the franchise model for the budget Holiday Inn Express brand.
“This new franchise model is an addition…

Source : South China Morning Post
Read more…IHG Hotels extends franchise model in China to Crowne Plaza brand as it chases expansion

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