Property News · August 4, 2018

'I love colour and excess': Gretchen Röehrs’ San Francisco apartment


The artist’s residence is filled with plants, vintage furniture – and dogsWhen Gretchen Röehrs graduated in 2012, she moved from her parents’ rural Missouri house to California with $20 to her name. She slept on a friend’s sofa in Palo Alto and wrote “lovely letters” to Apple, Google and other digital behemoths, looking for a job. She had studied fashion design but not long into her degree realised it wasn’t for her. It was while she was an intern at Vogue in New York that she had an even bigger revelation. “I was working on vogue.com, and discovered that you can translate something so rich in print into something even more beautiful online.” That was the point, she says, when she fell in love with digital.But Silicon Valley wasn’t as welcoming as she’d hoped. “Vogue means nothing out here,” she laughs. “Most people see fashion as frivolous and feminine – it’s so frustrating. But I thought, I’m going to make them care about it.” Continue reading…

Source : theguardian.com
Read more…‘I love colour and excess’: Gretchen Röehrs’ San Francisco apartment

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