Property News · January 16, 2022

How youthful plant lovers are shaking up staid old horticultural ways | James Wong


The younger generation is creating exciting new techniques and aesthetics via YouTube and InstagramIt’s amazing, for me at least, to think that I have been working in horticulture for the best part of two decades. For almost all that time there has been real concern about how to get new audiences, and in particular younger people, into the art. I have often been invited to sit on industry boards to brainstorm new approaches and asked to consult on huge campaigns, all of which have simply insisted on churning out more of the same. So it is exciting to see young people are now doing it for themselves – in radically different ways, essentially creating what I think can only be described as a parallel horticultural universe.In the past five years there has been an absolute explosion in the interest in plants among younger generations. With the hashtag #plantsofinstagram racking up almost 13,000 posts, more than six times that of #avocadotoast, and some houseplant retailers reporting a 500% spike in interest over the past year or so, this is the radical transformation we have desperately needed. Continue reading…

Source : theguardian.com
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