Property News · October 19, 2017

Hotel giant IHG launches wellness brand to woo China’s middle-class


Hotel giant InterContinental Hotels Group (IHG) has launched a new hotel brand in China that aims to help travellers “keep healthy” while they are on the road.
The debut of the EVEN hotel brand comes at a time when young, middle-class Chinese consumers are increasingly placing an importance on health and willing to spend more on healthy low-calorie food and staying fit. The brand had its start in the US.
“More Chinese desire for a healthier lifestyle, and the Chinese…

Source : South China Morning Post
Read more…Hotel giant IHG launches wellness brand to woo China’s middle-class

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