Property News · October 30, 2016

Homewear with a heart: a showcase for Aerende


Emily Mathieson has started an ethical homeware business from her house in St Albans selling goods made by vulnerable people, including trafficked women and the mentally illIt began with a wicker laundry basket. “That was my eureka moment,” recalls Emily Mathieson. “Last summer, at a local craft market, I bought this beautiful basket made by adults with learning disabilities. From then on, the idea for Aerende started to percolate.”A former travel writer, Mathieson used her journalistic skills – “telling everyone, asking everyone, Googling endlessly” – to work out if her idea for an online shop selling “life-improving” homeware was viable. Her criteria were strict yet simple, she tells me over tea and doughnuts at her kitchen table. “The products have to be made by people who don’t have a normal route to selling their goods, and they have to be items I’d want in my own home.” In September, after a successful crowdfunding campaign, Aerende (pronounced a-ren-day) was launched. Continue reading…

Source : theguardian.com
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