Property News · September 5, 2013

Home cooking in decline as low-income households turn to ready meals


Retail analyst says consumers need more than a nudge to change habits, as spending on chilled ready meals is up 25-30% among working class groupsBritain’s cookery skills and habits are in decline, with the least well-off consumers increasingly turning to a diet of calorie-laden convenience foods and fatty ready meals to beat austerity.Despite our obsession with high profile chefs, cookery books, and foodie TV shows, data compiled by retail analyst Kantar Worldpanel shows that consumers, particularly those who are short of money, time or both, are spending a bigger share of their food budgets on unhealthy frozen and chilled products. Continue reading…

Source : theguardian.com
Read more…Home cooking in decline as low-income households turn to ready meals

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