Property News · October 23, 2025

Hilton to launch new brands in China, eyes presence in 320 cities


Global hotel chain operator Hilton plans to introduce new brands to mainland China, aiming to meet evolving lifestyle demands amid its rapid expansion in the world’s second-largest economy.
Qian Jin, president of Hilton Greater China and Mongolia, said in an interview this week that the US hospitality group remained bullish on the mainland’s market, where Gen Z consumers and millennials’ pursuit of cultural and personal enrichment created a new growth engine for international hotel brands.
“From…

Source : South China Morning Post
Read more…Hilton to launch new brands in China, eyes presence in 320 cities

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