Property News · October 14, 2017

Got an app idea? Here’s how to monetise it


It takes more than a great idea to ensure a financial success. Meet the people who hit the jackpot in the app storeNiklas Hed is describing the moment the billion-dollar app Angry Birds was created. “I was sitting in a meeting with our lead designer, Jaakko Iisalo, who presented 10 new game ideas and talked us through a long written document about each one. Then, right at the end, he showed us this last thing which was only an image – a sketch of some coloured blocks, a flock of birds and some smoke and dust.” For some reason, Hed says, he felt that single sketch conveyed a lot of energy. “There wasn’t a proper game idea behind it at that moment. But I fell in love with that image and its energy. I just got a feeling that this was the game we should develop.”At the time Rovio, the company Hed had co-founded, was devoting most of its resources to developing games for other people. “Angry Birds was our 52nd game and it started off as a side project.” Iisalo’s sketch eventually became the now-famous game in which players must help angry-looking birds save their eggs from their enemies the pigs. But with little time and budget allotted to it, the app’s development hit setbacks. “At one point, after the summer holidays, we felt the spark was gone and we nearly killed it. Thank God we didn’t.” Continue reading…

Source : theguardian.com
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