Property News · September 21, 2010

Football kits: Premier League teams turn style into a cash cow


Football clubs releasing new kits each season are stretching supporters’ wallets, despite a proposal in the Premier League charter to restrict a change to once every two yearsEverton will release a third “vanilla” strip this week. The rationale behind Premier League teams offering a third strip is to avoid a potential colour clash with opponents. In Everton’s case, however, any clash is highly unlikely: their away shirt is a shocking barbie pink.Everton is not alone. Its announcement is only the latest in the recent trend for England’s top-flight clubs to produce three new strips a season. The ever-changing design of football shirts is leaving devoted fans out of pocket: for the first time since the inception of the Premier League in 1993, all 20 top-flight clubs released new home kits for the 2010/11 season, while England’s new Euro 2012 qualifying shirt was their 47th new design in 44 years. Continue reading…

Source : theguardian.com
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