Property News · January 26, 2013

Fake reviews plague consumer websites


Consumer website reviews should give you the truth about goods and services – unless they’ve been written to orderHow much do you trust a review on an independent website that gives a positive account of a company’s product or services? Websites such as Trustpilot claim to have millions of “authentic reviews from actual customers” to help shoppers buy online with confidence. But a Guardian Money investigation has uncovered fake reviewing on an almost industrial scale, with companies paying offshore contractors to post numerous glowing accounts of their activities, yet maintaining they are from unbiased consumers.Many of the fake reviews uncovered by Money were written by computer science specialists in countries such as Bangladesh, India and Indonesia, who, for a relatively low fee, will write and send false reviews using scores of aliases and fake addresses. Many offer their services to western companies on Freelancer.com, which promotes itself as an international website on which you can “outsource anything you can think of”. Companies simply post their requirements and wait for freelancers to start bidding for the work. Continue reading…

Source : theguardian.com
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