Property News · January 8, 2018

China developer Greenland views e-sports as engine that will drive traffic to its malls and hotels


Greenland Holdings, China’s sixth largest property developer by sales, wants to tap the rising popularity of e-sports to drive traffic and sales at its properties.
The Shanghai-based company wants to create the mainland’s largest business platform for e-sports in two to three years, and plans to build e-sport towns and stadiums in the country’s 10 largest cities.
“We envision an ecosystem of e-sports and it will become an important part of the group’s businesses,…

Source : South China Morning Post
Read more…China developer Greenland views e-sports as engine that will drive traffic to its malls and hotels

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