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Cashing in on being a 'real nerd'


Patrick Collinson meets Martin Lewis, a brilliant self-publicist who has become the user-friendly face of finance on the tellyHe’s Britain’s self-appointed “money saving expert”. He presents “Make Me Rich”, currently running daily on ITV1, he has a slot on Jeremy Vine’s Radio 2 programme, is an expert on Tonight with Trevor McDonald and Richard and Judy – and has a back page column in this section of The Guardian.Martin Lewis is fast replacing Ivan Massow and Alvin Hall as “that money expert on the telly”. Yet only three years ago he was a lowly radio researcher/producer. Now he rebuffs calls every day inviting him on air. Continue reading…

Source : theguardian.com
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