Property News · February 4, 2018

Brands built to last a lifetime are the key to consumer karma


Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week, which offers a step-by-step guide to resisting a system it says is trying to make us “broke and lonely”.Tara Button has written A Life Less Throwaway because, she says: “Our lives have become stuffed full of things that let us down, cause our stress levels to skyrocket and our bank accounts to empty.” From stockings to scissors to smartphones, her mission is to find objects so durable you’ll only have to buy them once. But first we have to change our mindset, she says, from endless, low-quality disposable purchases to a new way of thinking she calls “mindful curation”. Continue reading…

Source : theguardian.com
Read more…Brands built to last a lifetime are the key to consumer karma

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