Property News · December 24, 2015

Bangkok braces for new upscale hotel openings for the new year


Two properties will add to the Thai capital’s growing hospitality offerings
Well Hotel Bangkok’s deluxe suite
As Bangkok’s tourist arrivals prove its resilience by posting a 25 percent increase in the first 10 months of 2015, according to the Bangkok Post, two hospitality management companies are making their first forays in the Thai capital despite a crowded hotel market.
The recently announced hotels will be located in the Asoke area, off Bangkok’s ever-popular Sukhumvit Road.
Well Hotel Bangkok Sukhumvit 20 is the first hotel for Thailand-based hotel management company Well Hotels and Resorts and is due for soft opening on New Year’s Day, 1 January 2016, according to a company press release.
Nestled in the heart of Sukhumvit Road with BTS and MRT connections, and in close proximity to shopping havens Terminal 21 and The Em District, the property has been designed to promote the concept of wellness and a healthy lifestyle, according to its developer.
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Amenities at Well Hotel Bangkok include a spa, a fitness centre, a swimming pool and Eat Well Cafe. The hotel’s management team expects to draw a young crowd of health-oriented tourists. In addition, the executive rooms and suites of the 235-key property will reportedly be equipped with private exercise bikes.
“Well Hotel Bangkok is bringing a new concept to the hospitality scene combining urban lifestyle and wellness together,” said Danai Wansom, president and CEO of Well Hotels and Resorts. “Our target market is mainly the millennials and young families who appreciate modern lifestyle with being health conscious.”
The new hotel could well prove a magnet to the influx of Asian tourists expected into the city, predicts the Bangkok Post. There has been a huge increase in Asian arrivals over the past year, particularly from Mainland China, with Q1 2015 arrivals jumping 268 percent year-on-year from this group.
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Some 28 million tourist arrivals are expected in the Thai capital this year with about two million arriving for medical and wellness purposes, per the Bangkok Post report. Many of those arriving for these services will choose to stay in the popular Sukhumvit Road area.
Occupancy is expected to hit 70 percent for Well Hotel within its first year, which would be an increase of the Bangkok average of 60 percent.
Meanwhile, Mövenpick Hotel Sukhumvit Soi 15 will be hoping to benefit from the same popularity after its anticipated March 2016 opening.
According to Hospitality Net, the 297-key hotel will lodge itself firmly at the high-end range of Bangkok’s hospitality offerings with a 20-metre rooftop pool, a two-storey waterfall and 330-sqm of meeting space.

Source : property-report.com
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