Property News · August 30, 2018

Aston Martin races to become player as global luxury brand


Now pay attention, the 1%: the car company known for James Bond is building luxury flats and submarinesThe Aston Martin showroom in the heart of London’s Mayfair district features a car, of course. But it is surrounded by an array of other products the company is selling as it positions itself as a luxury brand, not just a sportscar maker.There are Aston Martin branded cashmere stolls (£230), luggage, a picnic hamper (£1,950), briefcases and washbags (£149). The Dover Street showroom is key to chief executive Andy Palmer’s mission to transform the 105-year-old company into a “luxury company and not just a car company.” Continue reading…

Source : theguardian.com
Read more…Aston Martin races to become player as global luxury brand

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