Dark wood furnishings and muted colours were used for the brutalist makeover
Photography by Ross Honeysett
The ‘golden arches’ that are synonymous with the McDonalds brand are the only thing recognisable about this new Hong Kong branch, which has been launched as “an experiment in non-design,” reports Dezeen.
In a bid to smarten up and propel McDonalds into the future, the Admiralty Station branch has been redesigned in collaboration with brand consultancy Landini Associates, and has an altogether more minimalist approach than the previous fluorescent colour scheme and harsh lighting.
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Dark wood furnishings and a neutral, muted colour scheme dominate the fast food restaurant, according to Hypebeast, while a programmed lighting scheme self-adjusts according to what time of day it is, offering a softer glow in the evenings and a sharper one during the day.
Table service will also be offered in the evening, reflecting the relaxed style encouraged by the lighting.
Decoration is limited to simple outline illustrations of the chain’s iconic burgers, says Contemporist, while product packaging has also been overhauled.
Photography by Ross Honeysett
Where previous McDonalds iterations saw the kitchen part hidden away behind the scenes, this new Hong Kong branch sports an exposed cooking area where customers can watch their meat being grilled and burgers assembled.
There’s also a separate cold service bar with salads, deserts and cold drinks.
Propelling the brand firmly into the future is technology allowing food and drink to be ordered by touchscreen, as well as the usual counter staff, with the option to personalise your oder as you see fit.
WiFi and charging stations are provided for each table, suggesting that the restaurant may be looking to emulate the coffee shop model of being both cafe and a workspace.
Source : property-report.com
Read more…Why this fast food joint underwent an ‘experiment in non-design’
