At the Joy City Chaoyang mall in Beijing, a haunted house looms near the entrance. For those shoppers brave enough to try, they must negotiate five separate mazes taking about 40 minutes, where professional actors play out the characters of South Korea’s hit horror comic Beauty Water.
Welcome to the new shopping experience in China, brick-and-mortar style.
As e-commerce upends retailing in the world’s most populous consumer market, China’s malls are reinventing the shopping…
Source : South China Morning Post
Read more…Fright nights and blind dates: China’s malls put on a new face to combat online shopping
