Electric car makers are opening so-called experience stores at an unprecedented rate in China’s shopping malls, in a bid to market the benefits of environmentally-friendly motoring direct to consumers.Unlike traditional showrooms, the branded shops offer visitors anything from food and refreshments to libraries. And of course potential buyers can test-drive the cars.“EV car makers have entered into more than half [47] of 93 shopping malls in Shanghai tracked by us,” said Vivian Zhu, director in…
Source : South China Morning Post
Read more…Electric car makers NIO, Xpeng, Tesla tap China’s shopping mall footfall with ‘experience’ stores
