\nAlexandra Yao will share her commitment to the growing branded residential segment in the Philippines<\/p>\n
As the countdown begins to the Property Report Congress Philippines 2016, we will get to know the highly-respected market leaders who will speak at the conference on 7 April at the Fairmont Makati
Alexandra Yao will share her commitment to the growing branded residential segment in the Philippines...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-6698","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-1K2","jetpack-related-posts":[{"id":41686,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/philippines-fast-growing-tourism-industry-has-developers-hoteliers-talking\/","url_meta":{"origin":6698,"position":0},"title":"Philippines\u2019 fast-growing tourism industry has developers, hoteliers talking","date":"January 24, 2017","format":false,"excerpt":"\r HICP returns to Manila next month Doing yoga at the Chocolate Hills in Bohol, Philippines. 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\nAlexandra Yao has been with Starwood Hotels and Resorts for eight years, overseeing the company\u2019s branded residential division in the Asia Pacific region, as well as the acquisitions and development process of Starwood.
\nOriginally from New York, Yao has built a successful career in hospitality over the years, having held various positions in Marriott International Hotels and Resorts as well as PwC Hospitality Consulting. Yao holds a Bachelor\u2019s degree from Cornell University\u2019s School of Hotel Administration and Master\u2019s degree from Columbia University specialising in real estate development.
\nYao will join forum moderator Cyndy Tan Jarabata, president of TAJARA Leisure & Hospitality Group Inc, at the Property Report Congress Philippines 2016, a high-level conference that will discuss the past, present and future of the country\u2019s booming real estate industry.
\nProperty Report recently caught up with the Singapore-based executive who shared her insights on the growing branded residences market in the Philippines.\u00a0
\nHow is the Philippines\u2019 real estate industry benefitting from the rise of branded residences segment?\u00a0\u00a0
\nIt offers a new and unique real estate product to the market that gives buyers a distinguished lifestyle purchase in addition to a top-notch real estate product.\u00a0For Starwood, our branded residences are attached to a hotel and therefore we can offer a truly distinctive lifestyle to the buyers by offering them services from the hotel directly to their residences such as room service.
\nWhat do you say to commentators who view branded residences as simply a triumph for marketing?
\nStarwood Branded Residences definitely highlight the strengths of the developer.\u00a0It\u2019s a complex mixed-use development that combines one of our lifestyle hotels with a residential product and this type of development takes skills and vision.\u00a0The final product showcases the developer\u2019s strength and vision by offering a new unique real estate product above all others.
\nHow can the branded residences segment grow further in the next four years?\u00a0
\nI think it will grow further by offering different types of brands to reach different market segments.\u00a0Additionally, the branded residential market can expand its footprint in the Philippines to all major city and resort locations.\u00a0 The Philippines has huge opportunities for further branded residential growth.
\n\u2014
\nOrganised by PropertyGuru, Asia\u2019s leading online property portal group, the Property Report Congress\u00a0will\u00a0include sponsors exhibits, plenary sessions, industry overview and outlook, international networking session and lunch, keynote addresses, and a 30-minute intensive workshop.
\nIt\u00a0will be immediately followed by the 4th\u00a0Philippines Property Awards 2016 gala dinner and awards ceremony, where the best developers and developments in the Philippines will be rewarded.
\nInterested parties can register and purchase tickets here to join the Property Report Congress. Special bundle packages for the Congress and the Gala Dinner are available.
\nFor enquiries and partnership opportunities, visit the website AsiaPropertyAwards.com\/Congress\/ or contact the conference director at Amy@propertyguruinternational.com.
\n
\nSource : property-report.com
\nRead more…Starwood exec joins Property Report Congress Philippines 2016 panel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"