{"id":66918,"date":"2017-09-20T10:23:55","date_gmt":"2017-09-20T03:23:55","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/industry-players-slam-yistana-listing-for-being-disrespectful\/"},"modified":"2017-09-20T11:04:49","modified_gmt":"2017-09-20T04:04:49","slug":"industry-players-slam-yistana-listing-for-being-disrespectful","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/industry-players-slam-yistana-listing-for-being-disrespectful\/","title":{"rendered":"Industry players slam \u2018Yistana\u2019 listing for being disrespectful"},"content":{"rendered":"


\nPhoto: Christopher Chitty
\nThe move by some property agents to capitalise on the presidential appeal of Yishun flats to sell units have drawn flak with some industry players calling their actions as \u201cdisrespectful\u201d, reported Today Online.
\nERA property agent Lawrence Ng listed for sale a 5-bedroom unit located just below President Halimah Yacob\u2019s jumbo flat over the weekend under the title \u201cYistana for sale\u201d, referencing the popular #Yistana hashtag, which combines Yishun with Istana.
\nPropNex agent Norman Lim, on the other hand, put up a Facebook post saying, \u201cAnyone wish(sic) to be neighbour of our first female President? Many HDB units on sale now\u201d.
\nSome senior industry players, however, were unhappy with their strategy.
\n\u201cThe term \u2018Yistana\u2019 was coined by netizens as a joke. It is not very professional to attempt to sell a flat by associating it to a term that might have a negative connotation,\u201d said International Property Advisor CEO Ku Swee Yong.
\nIn fact, Eugene Lim, ERA Realty\u2019s key executive officer, revealed that they are \u201cin the midst of counselling (Mr Ng) to re-look the angle and marketing of the advertisement\u201d.
\n\u201cAlthough we did not receive any instructions to take down the listing from the authorities, we as a company feel that the advertisement could potentially come across as disrespectful,\u201d he explained.
\nMeanwhile, Ng feels that his \u201cadvertisement has created good exposure for the property and in that sense, I think I have done my job.\u201d
\nHis client, who wanted to be identified only as Mr Wong, was supportive.
\n\u201cI trust that my agent is doing his best \u2026 I will leave the marketing methods to him as he will know the best approach to reach our common goal (of selling the house).\u201d
\n\u00a0
\nSenior Content Specialist, Christopher Chitty edited this story.
\n
\nSource : proppertyguru.com.sg\/Property Market
\nRead more…Industry players slam \u2018Yistana\u2019 listing for being disrespectful<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Photo: Christopher Chitty The move by some property agents to capitalise on the presidential appeal...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-66918","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-hpk","jetpack-related-posts":[{"id":116039,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/hdb-announces-ec-gls-for-sale-in-yishun-the-first-in-over-six-years\/","url_meta":{"origin":66918,"position":0},"title":"HDB announces EC GLS for sale in Yishun, the first in over six years","date":"May 4, 2020","format":false,"excerpt":"\r The Housing and Development Board (HDB) on 30 April launched an executive condominium (EC) site at Yishun Avenue 9 for sale by public tender. With an area of 21,514.0 sq m, the confirmed list site has a maximum permissible gross floor area of 60,240.0 sq m and maximum building\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":58746,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/yishun-the-next-leap-forward\/","url_meta":{"origin":66918,"position":1},"title":"Yishun: The next leap forward\u00a0","date":"June 23, 2017","format":false,"excerpt":"\r Attendees were keen to find out more about Yishun\u2019s potential and the Symphony Suites project.\u00a0 PropertyGuru\u2019s Guru Talk knowledge empowerment seminar focused on the investment potential of Yishun, one of Singapore\u2019s fastest-growing towns.\u00a0\u00a0 By Mindy Chong\u00a0 A property seminar held on 27 May at the Symphony Suites showflat in\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":96854,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/over-5000-flats-offered-in-hdbs-august-sales-exercise\/","url_meta":{"origin":66918,"position":2},"title":"Over 5,000 flats offered in HDB\u2019s August sales exercise","date":"August 29, 2018","format":false,"excerpt":"\r The Housing and Development Board (HDB) has launched 5,101 flats for sale under the August 2018 Build-To-Order (BTO) and Re-Offer of Balance Flats (ROF) exercise. \u00a0The 4,375 BTO units on offer are spread across four projects in Punggol and Yishun, said the HDB in a release on Tuesday (28\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56324,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/ura-launches-3-residential-sites-could-yield-1955-homes\/","url_meta":{"origin":66918,"position":3},"title":"URA launches 3 residential sites, could yield 1,955 homes","date":"May 30, 2017","format":false,"excerpt":"\r Location plan for the site at Woodleigh Lane. 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