{"id":587,"date":"2015-12-31T07:20:31","date_gmt":"2015-12-31T00:20:31","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/why-this-fast-food-joint-underwent-an-experiment-in-non-design\/"},"modified":"2016-01-03T17:51:37","modified_gmt":"2016-01-03T10:51:37","slug":"why-this-fast-food-joint-underwent-an-experiment-in-non-design","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/why-this-fast-food-joint-underwent-an-experiment-in-non-design\/","title":{"rendered":"Why this fast food joint underwent an \u2018experiment in non-design\u2019"},"content":{"rendered":"


\nDark wood furnishings and muted colours were used for the brutalist\u00a0makeover
\nPhotography by Ross Honeysett
\nThe \u2018golden arches\u2019 that are synonymous with the McDonalds brand are the only thing recognisable about this new Hong\u00a0Kong branch, which has been launched as \u201can experiment in non-design,\u201d reports\u00a0Dezeen.
\nIn a bid to smarten up and propel McDonalds into the future, the Admiralty Station branch has been redesigned in collaboration with brand consultancy Landini Associates, and has an altogether more minimalist approach than the previous fluorescent colour scheme and harsh lighting.
\nMore: Two new architecture trends that you need to know about
\nDark wood furnishings and a neutral, muted colour scheme dominate the fast food restaurant, according to\u00a0Hypebeast,\u00a0while a programmed lighting scheme self-adjusts according to what time of day it is, offering a softer glow in the evenings and a sharper one during the day.
\nTable service will also be offered in the evening, reflecting the relaxed style encouraged by the lighting.
\nDecoration is limited to simple outline illustrations of the chain\u2019s iconic burgers, says\u00a0Contemporist,\u00a0while product packaging has also been overhauled.
\nPhotography by Ross Honeysett
\nWhere previous McDonalds iterations saw the kitchen part hidden away behind the scenes, this new Hong Kong branch sports an exposed cooking area where customers can watch their meat being grilled and burgers assembled.
\nThere\u2019s also a separate cold service bar with salads, deserts and cold drinks.
\nPropelling the brand firmly into the future is technology allowing food and drink to be ordered by touchscreen, as well as the usual counter staff, with the option to personalise your oder as you see fit.
\nWiFi and charging stations are provided for each table, suggesting that the restaurant may be looking to emulate the coffee shop model of being both cafe and a workspace.
\n
\nSource : property-report.com
\nRead more…Why this fast food joint underwent an \u2018experiment in non-design\u2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dark wood furnishings and muted colours were used for the brutalist\u00a0makeover Photography by Ross Honeysett...<\/p>\n","protected":false},"author":1,"featured_media":588,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property-news"],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2015\/12\/mcdonalds-serving-area-1024x731.jpg?fit=1024%2C731&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-9t","jetpack-related-posts":[{"id":100336,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/bukit-sembawang-wins-best-luxury-condo-development-award\/","url_meta":{"origin":587,"position":0},"title":"Bukit Sembawang Wins Best Luxury Condo Development Award","date":"October 22, 2018","format":false,"excerpt":"\r Jenny Ho (right), Bukit Sembawang\u2019s Assistant General Manager (Marketing), collecting the Best Luxury Condo prize at the gala dinner. 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