{"id":5352,"date":"2016-02-21T19:15:18","date_gmt":"2016-02-21T12:15:18","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/?p=5352"},"modified":"2016-02-21T16:41:25","modified_gmt":"2016-02-21T09:41:25","slug":"dubai-properties-launches-affordable-property-scheme-in-dubailand","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-properties-launches-affordable-property-scheme-in-dubailand\/","title":{"rendered":"Dubai Properties launches affordable property scheme in Dubailand"},"content":{"rendered":"


\n
\nDubai Properties Group has announced the launch of a new affordable housing project, Serena, in Dubailand.The company said that Serena will cover an area of 8.2 million square feet, with the first phase containing two and three bedroom townhouses and three-bed semi-detached villas, with homes being arranged around clusters that each contain four to six units.In total, work on the Spanish-themed properties will be completed in five phases, with phase one due for completion by the end of 2018.
\nDubai Properties said the site will have direct access to Emirates Road and is surrounded by some of its other Dubailand communities including Layan and Al Waha.It will contain about 100,000 sq ft of space for retail units, which it plans to lease, and will house three community centres including swimming pools, gyms, retail units, play areas and a clinic.Abdullatif AlMula, the group chief executive of Dubai Properties Group, said: “Serena stems from our long standing experience in the market, and our understanding of the growing demand for affordable housing in the emirate.
\n“We believe that everybody should have access to good quality affordable housing that meets their needs.”Dubai Properties is part of the government-owned Dubai Holding group. Earlier this month, Dubai Holding’s operating arm reported a 25 per cent increase in net profit for 2015 of Dh5.83m as revenue grew by 15 per cent to Dh14.5bn.mfahy@thenational.aeFollow The National’s Business section on Twitter
\n
\nSource : thenational.ae
\nRead more…Dubai Properties launches affordable property scheme in Dubailand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dubai Properties Group has announced the launch of a new affordable housing project, Serena,...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-5352","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-1ok","jetpack-related-posts":[{"id":5358,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/new-affordable-housing-project-unveiled-in-dubailand\/","url_meta":{"origin":5352,"position":0},"title":"New affordable housing project unveiled in Dubailand","date":"February 21, 2016","format":false,"excerpt":"\r Dubai Properties Group to finish first phase of \u2018Serena\u2019 community by end-2018\r \r Source : arabianbusiness.com\r Read more...New affordable housing project unveiled in Dubailand","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6240,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubailand-affordable-housing-project-sold-out-within-hours\/","url_meta":{"origin":5352,"position":1},"title":"Dubailand affordable housing project sold out 'within hours'","date":"February 28, 2016","format":false,"excerpt":"\r Dubai Properties Group reports \u201cintense demand\u201d for Serena masterplanned community\r \r Source : arabianbusiness.com\r Read more...Dubailand affordable housing project sold out 'within hours'","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":35160,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-properties-unveils-staff-housing-in-dubailand\/","url_meta":{"origin":5352,"position":2},"title":"Dubai Properties unveils staff housing in Dubailand","date":"November 21, 2016","format":false,"excerpt":"\r First phase of Rahaba Residences contains 200 studios, communal kitchen and recreational areas\r \r Source : arabianbusiness.com\r Read more...Dubai Properties unveils staff housing in Dubailand","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10152,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-properties-to-launch-phase-two-of-arabella-townhouses-in-dubailand\/","url_meta":{"origin":5352,"position":3},"title":"Dubai Properties to launch phase two of Arabella townhouses in Dubailand","date":"April 7, 2016","format":false,"excerpt":"\r \r Dubai Properties is to launch on Saturday the second phase of its Arabella community of townhouses within the Mudon development bordering Emirates Road. Masood Al Awar, chief commercial officer at Dubai Properties, told The National that the developer will release 200 two-, three-, four- and five-bedroom townhouses on\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":44942,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-properties-launches-new-project-amid-increasing-demand\/","url_meta":{"origin":5352,"position":4},"title":"Dubai Properties launches new project amid increasing demand","date":"February 21, 2017","format":false,"excerpt":"\r La Quinta is the second phase of its Villanova residential master community in Dubailand\r \r Source : arabianbusiness.com\r Read more...Dubai Properties launches new project amid increasing demand","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":29261,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-apartments-are-becoming-affordable-but-smaller\/","url_meta":{"origin":5352,"position":5},"title":"Dubai apartments are becoming affordable but smaller","date":"October 9, 2016","format":false,"excerpt":"\r The average ticket price for properties in Dubai may be coming down, but so is the space on offer inside many of them. Executives at Dubai South feted the launch of phase one of The Pulse on October 1, whose cheapest units were advertised at Dh280,000 - considerably lower\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/5352"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=5352"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/5352\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=5352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=5352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=5352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}