{"id":40549,"date":"2017-01-13T12:40:32","date_gmt":"2017-01-13T05:40:32","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/singapore-developers-have-their-creative-marketing-hats-on\/"},"modified":"2017-01-13T13:11:50","modified_gmt":"2017-01-13T06:11:50","slug":"singapore-developers-have-their-creative-marketing-hats-on","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/singapore-developers-have-their-creative-marketing-hats-on\/","title":{"rendered":"Singapore developers have their creative marketing hats on"},"content":{"rendered":"


\nIt\u2019s no longer a case of \u2018if you build, they will come\u2019
\nA struggling market, but we still love it. Image: Feylite\/Shutterstock.
\nWe\u2019ve heard it all now, free breakfasts, drone deliveries and special pizza lifts. Developers the world over are on a mission to keep the edge over their competitors.
\nCondo developers in Singapore are offering incentives, such as deferred payment schemes and even discounted prices to lure home buyers, following its success in moving units last year, reported The Straits Times.
\nAmong the latest projects to offer such marketing schemes include TG Development\u2019s The Peak@Cairnhill II, Wheelock Properties\u2019 Ardmore Three and CapitaLand\u2019s Sky Habitat.
\nAlso offering incentives are two projects marketed by ERA Realty Network. One Balmoral is offering a 13 percent discount on prices of all units, while Corals at Keppel Bay is dangling a $50,000 discount on prices of selected units.
\nMore: Luxury US developers are tempting residents via their tastebuds
\nLast year, OUE\u2019s creative marketing schemes, which included deferred payments for its Twin Peaks project, received good response, prompting other developers to follow suit. In fact, CapitaLand\u2019s own version of the scheme, called the stay-then-pay programme at The Interlace and d\u2019Leedon, was also \u201cwell-received\u201d.
\nBut while more completed projects are likely to offer innovative sales schemes, analysts do not expect this to affect demand for newly launched condos.
\nThis is because completed projects account for \u201ca very small percentage of the primary sales market\u201d, explained Eugene Lim, Key Executive Officer at ERA Realty.
\nThis story originally appreared on PropertyGuru.com.sg on 13 January 2017
\nRead next: Developers, How can you stay competitive in Singapore?
\n
\nSource : property-report.com
\nRead more…Singapore developers have their creative marketing hats on<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no longer a case of \u2018if you build, they will come\u2019 A struggling market,...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-40549","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-ay1","jetpack-related-posts":[{"id":40543,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/more-developers-dangling-carrots-to-move-units\/","url_meta":{"origin":40549,"position":0},"title":"More developers dangling carrots to move units","date":"January 13, 2017","format":false,"excerpt":"\r Some of the incentives offered include significant discounts on the prices of completed units. More condo developers are offering incentives, such as deferred payment schemes to lure home buyers, following its success in moving units last year, reported The Straits Times. Among the latest projects to offer such marketing\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41823,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/news-roundup-january-2017\/","url_meta":{"origin":40549,"position":1},"title":"News Roundup (January 2017)","date":"January 25, 2017","format":false,"excerpt":"\r \u00a0 Our top Singapore property stories. Credit Suisse: Time is ripe to ease property cooling measures Credit Suisse believes that the time is ripe for an easing of some of the property cooling measures, given that several of its objectives have been met. Speculative activities, for instance, have significantly\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2017\/01\/One-Tree-Hill-Garden-1024x683.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":109844,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/developers-offer-fatter-commissions-for-less-ideal-units\/","url_meta":{"origin":40549,"position":2},"title":"Developers offer fatter commissions for less ideal units","date":"August 13, 2019","format":false,"excerpt":"\r In a bid to move harder to sell units, such as those with less attractive facing or ground-floor units, some developers incentivise property agents by offering higher commissions.\u00a0 Developers may also give out incentives or a cash bonus once the choice units are sold, reported The Business Times. \u201cIt\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56011,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/investing-for-singles\/","url_meta":{"origin":40549,"position":3},"title":"Investing for singles","date":"May 26, 2017","format":false,"excerpt":"\r For the fourth consecutive year, Singapore is the world\u2019s most expensive city, outranking Hong Kong and Zurich which came in second and third respectively. The Economist Intelligence Unit\u2019s cost-of-living survey has consistently ranked Singapore as the world\u2019s most expensive city. Although housing can be rather pricey, it\u2019s still possible\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":52447,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/news-roundup-april-2017\/","url_meta":{"origin":40549,"position":4},"title":"News Roundup (April 2017)","date":"April 21, 2017","format":false,"excerpt":"\r \u00a0 Our top Singapore property stories. Is Singapore\u2019s housing market on the road to recovery? The recovery in Singapore\u2019s residential property market appears to be gathering pace following a protracted downtrend, revealed a CNBC report. The inflection point in prices is expected to come \u201cvery soon\u201d, said Cushman &\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2017\/04\/Landed-homes-in-Singapore.jpg?fit=840%2C420&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":106899,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/can-you-get-deferred-payment-scheme-for-your-new-home\/","url_meta":{"origin":40549,"position":5},"title":"Can You Get Deferred Payment Scheme For Your New Home?","date":"May 7, 2019","format":false,"excerpt":"\r With property cooling measures such as the Additional Buyer\u2019s Stamp Duty (ABSD), developers have implemented several different methods to improve sales. One method is the Deferred Payment Scheme (DPS). 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