{"id":37340,"date":"2016-12-07T16:51:18","date_gmt":"2016-12-07T09:51:18","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-this-model-quit-the-industry-and-became-a-real-estate-mogul\/"},"modified":"2016-12-07T17:11:31","modified_gmt":"2016-12-07T10:11:31","slug":"how-this-model-quit-the-industry-and-became-a-real-estate-mogul","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-this-model-quit-the-industry-and-became-a-real-estate-mogul\/","title":{"rendered":"How this model quit the industry and became a real estate mogul"},"content":{"rendered":"


\nLoemongga is the type of multihyphenate you may not know exists
\nAsiana Group President Director Loemongga Haoemasan at the 2016 Property Report Congress Singapore
\nAdele, Bono, Bj\u00f6rk, Cher, Drake, Eminem, Enya, Iman, Liberace, Madonna, Pink, Prince, Rihanna, Sting, Twiggy \u2014 there can only be one of these personages.
\nIn Indonesia, there can only be one Loemongga.
\nLoemongga Haoemasan, known to many Indonesians only as Loemongga, worked the television circuit, walked runways, and covered various magazines in the 1990s. Now the former model and broadcast personality\u2019s star is radiating in a different wattage. As president director of real estate developer PT Asiana Lintas Development, Loemongga oversees some of the archipelago\u2019s biggest projects, including Senopati Suites and Nirvana Residence in Jakarta and Biu Biu in Jimbaran, Bali.
\nA graduate of Boston College in Massachusetts with a major in finance, the Bandung-born entreprenuer paid her dues as a banker with ING Barings before she embarked on property development. Her radical career change has not gone unnoticed. Loemongga was named one of the \u201cMost Inspiring Women\u201d last year by Forbes Indonesia.
\nWe had a chance to speak with the cerebral multihyphenate at the 2016 South East Asia Property Awards last month in Singapore.
\nIt\u2019s the question on everyone\u2019s mind: Why the move from the entertainment industry to the real estate sector?
\nI\u2019ve always been interested in real estate, in design to be exact. Although I studied finance and I worked as a banker for a while, I always had an interest in architecture and design. The entertainment industry was something of a hobby. It was never really the focus. After I graduated from college, I worked as a banker. During that time, the majority of my clients were real estate developers, and I exchanged information with them. It gave me the interest to explore property. Entertainment was really not a profession. It was more of a hobby, which I did during my spare time.
\nAny chance of you going back?
\nThe time was never friendly. I\u2019m lucky enough to have been asked to participate in a number of programs but because of the work that is very demanding right now, I\u2019m never going to have the time. If I have the chance, then I would love to go back, once in a while, just to reminisce the old times.
\nNow yours is a very inspiring story, especially among women. What advice do you have for women hoping to penetrate a sector that has traditionally been male-dominated?
\nIt\u2019s quite clich\u00e9, but we\u2019d just have to be confident. If you know that what you\u2019re doing is correct \u2014 just be confident. If you love what you do, it doesn\u2019t matter if it\u2019s a male-dominated or female-dominated industry.
\nBut I personally think that as a female, you have a different eye than men when you build properties. That gives added value to the product itself because we\u2019re very specific and we focus on details. And we know exactly how to make a home or space more comfortable. I think it\u2019s just the nature of females, and that adds to the value of the projects. That has been my experience.
\nMore: La Belle et la belle: An intimate conversation with Lidia Bersani
\nWhat do you look forward to in the next phases of Indonesia\u2019s tax amnesty?
\nAs Indonesians, we are all hoping that the number of people declaring their undeclared wealth will be a lot, and that the amount will surpass the target and expectations. Then hopefully we\u2019ll see investments in property.
\nAny advice for your celebrity friends?
\nThey have to join the tax amnesty. I think it\u2019s a once in a lifetime opportunity because it doesn\u2019t happen every year. It might not happen again in ten years even. This is a chance to clear the past and start afresh. The next time you want to invest, you won\u2019t have concerns. You\u2019ve declared everything, so you can start planning on your new declared finances. It\u2019s a great chance for every Indonesian. They should join because it\u2019s a golden opportunity. We should all make use of this.
\nWhat\u2019s your outlook for the Indonesian market next year?
\nI believe it will be much better than now because of the repatriated money from the tax amnesty. The funds definitely will be invested rather than just be put in banks. It would be wise to invest in the different sectors that we have in Indonesia, and property will be one of those. We will see the economic growth better than this year. Hopefully it will reach 6 percent.
\nRead next: Special Report: Ivanka Trump, scion of brand sophistication
\n
\nSource : property-report.com
\nRead more…How this model quit the industry and became a real estate mogul<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Loemongga is the type of multihyphenate you may not know exists Asiana Group President Director...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-37340","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-9Ig","jetpack-related-posts":[{"id":12826,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/timhome-vn-teams-up-with-property-report-congress-vietnam\/","url_meta":{"origin":37340,"position":0},"title":"TimHome.vn teams up with Property Report Congress Vietnam","date":"May 12, 2016","format":false,"excerpt":"\r Specifically designed for the Vietnamese investors, TimHome.vn has been named the \u2018Official Real Estate Marketplace\u2019 of the international networking conference TimHome.vn, the recently launched local arm of international real estate technology company Homsters.com, has announced its full support for the Property Report Congress Vietnam 2016, the high-level international real\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":40185,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/ptcasa-co-sponsors-the-third-vietnam-property-awards-2017\/","url_meta":{"origin":37340,"position":1},"title":"PTCASA co-sponsors the third Vietnam Property Awards 2017","date":"January 10, 2017","format":false,"excerpt":"\r The Awards will receive support from Vietnam\u2019s prime distributor of luxury interiors and d\u00e9cor PTCASA, the exclusive distributor in Vietnam of original well-known brands such as Socci, Formitalia, Globo, and Wranovsky, is on officially board as co-sponsor of PropertyGuru Vietnam Property Awards 2017. 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