{"id":32679,"date":"2016-11-02T15:14:14","date_gmt":"2016-11-02T08:14:14","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/on-vietnam-real-estate-there-are-opportunities-and-the-time-is-now\/"},"modified":"2016-11-02T15:46:01","modified_gmt":"2016-11-02T08:46:01","slug":"on-vietnam-real-estate-there-are-opportunities-and-the-time-is-now","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/on-vietnam-real-estate-there-are-opportunities-and-the-time-is-now\/","title":{"rendered":"On Vietnam real estate: \u201cThere are opportunities, and the time is now\u201d"},"content":{"rendered":"


\nExperts\u00a0at Property Report Congress Vietnam agree that Vietnam real estate has a bright future
\nRudolf Hever, executive director of Alternaty Real Estate (Vietnam), moderating the panel discussion \u201cHow to have a successful JV\u201d last 10 June 2016
\nMore than 100 panelists, delegates and media attended this year\u2019s Property Report Congress Vietnam, the first time that Property Report\u2019s conference series was held in Ho Chi Minh City.
\nAccording to keynote speaker Marc Townsend, country head of CBRE Vietnam, Vietnam real estate is in a very good situation compared to the \u201cnightmare\u201d back in 2008, referring partly to the Global Financial Crisis.
\n\u201cIn Vietnam, you buy real estate first before you buy a car after you graduate from school,\u201d he said.
\nOne thing to note, per Townsend, was that the price of gold in Vietnam was still connected to real estate. There is also a movement away from cash to mortgage and loans, which is very important.
\nThe primary market is very strong, especially in HCMC and Hanoi, but the secondary market is \u201cabsolutely flat,\u201d while the hospitality markets of Nha Trang, Phu Quoc and especially Danang are quickly catching up to Asian neighbours.
\nManufacturing hub can make a difference
\nSecond keynote speaker Sigrid Zialcita, managing director of Asia Pacific research at Cushman & Wakefield, the long-term growth story of Vietnam real estate is positive in the ASEAN Economic Community era.
\nHanoi and HCMC are moving up in the value chain as the country transforms itself into a more business-friendly environment due to new regulations, infrastructure improvements and trans-pacific partnerships (TPP).
\nZialcita believes that there will be lots of opportunities in the next 15 years as urbanisation produces more affluent Vietnamese investors.
\n\u201cAnd if Vietnam can differentiate itself from its neighbours as a manufacturing hub, then it can make a difference,\u201d she predicted.
\nFinding the right partners, right now
\nThe next panelists agreed that finding the right partners when forming a joint venture is key to achieving success in the country.
\nIn the panel discussion \u201cHow to have a successful JV,\u201d Stephen Wyatt, country head of JLL Vietnam,\u00a0reiterated the importance of understanding joint venture partners who can bring something to the table rather than just adding up to the capital.
\nThere is also a need to bring up compliance standards for JVs, according to panelist Ninh Vanh Hien of KPMG Vietnam.
\n\u201cThe best is yet to come for Vietnam real estate,\u201d agreed Rudolf Hever, executive director of Alternaty Real Estate (Vietnam), another panelist. \u201cThere are opportunities here, and the time\u00a0is now.\u201d
\nIn the discussion for \u201cSkylines of the future: an insider\u2019s guide to designing iconic buildings\u201d, moderator Thien Duong, managing director of Transform Architecture, asked the expert panelists insightful questions, such as how developers can profit from building iconic structures.
\nIconic structures in cities
\nHe also said that Ho Chi Minh City has opportunities to build an iconic building to put it on the global real estate map.
\n\u201cEvery city wants something that sets it apart,\u201d commented Bertil de Kleynen, director of architecture and landscape of Atkins Asia-Pacific. But he said that not all iconic buildings in a city should aim to be iconic, citing the unusual towers popping up in Chinese cities.
\nGreg Shands, renowned architect and founder of Greg Shand Architects, meanwhile, said that builders Vietnam should remember to shape the buildings according to the local climate. He believes that Vietnam has an inherently special value to host iconic structures.\u00a0
\nDevelopers\u2019 mindset needs to be different
\nIn the final panel discussion \u201cEffective local and international marketing strategies for real estate,\u201d which was moderated by Andrew Olejnik, co-founder of Homsters.com and CEO at Timhome.vn, sponsor of Property Report Congress Vietnam 2016, the panelists discussed the current trends that affect the Vietnamese online property market.
\nPer Steve Melhuish, vice-chairman and co-founder of organiser PropertyGuru Group, property is one of the most important asset classes in Asia. \u201cIt\u2019s an ongoing trend and I think it\u2019s going to continue. The mindset of developers needs to be different when targeting foreign buyers.\u201d
\nHa Vuong, director of Ho Chi Minh Branch of PropertyGuru affiliate Batdongsan.com.vn and the official property portal of the Vietnam Property Awards, said that while listings portal could not control the marketing message of developers, they could help improve it.
\nBui Van, editor-in-chief of FNBC, reiterated the importance of understanding the Vietnamese customers and building their trust after most of them lost money or investments seven years ago during the global market crash.
\nIan Paynton, content marketing consultant at Hashtagcontent.com, ended the discussion with an important message about content strategy for developer clients. \u201cIt has to be bespoke and it has to be the right message at the right time. How can developers stand out? With content.\u201d
\n
\nSource : property-report.com
\nRead more…On Vietnam real estate: \u201cThere are opportunities, and the time is now\u201d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Experts\u00a0at Property Report Congress Vietnam agree that Vietnam real estate has a bright future Rudolf...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-32679","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-8v5","jetpack-related-posts":[{"id":11856,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/5-reasons-why-you-should-join-the-property-report-congress-vietnam\/","url_meta":{"origin":32679,"position":0},"title":"5 reasons why you should join the Property Report Congress Vietnam","date":"May 3, 2016","format":false,"excerpt":"\r It will be the real estate calendar\u2019s top networking event of the year Property Report Congress 2015 in Singapore At the first Property Report Congress in Singapore last year, Vietnam was the runaway choice of investors and industry experts when they were asked which market was expected to perform\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2843,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/2016-will-be-a-solid-year-for-vietnam-real-estate-insiders-predict\/","url_meta":{"origin":32679,"position":1},"title":"2016 will be a solid year for Vietnam real estate, insiders predict","date":"January 27, 2016","format":false,"excerpt":"\r On the path to full recovery, Vietnam is set to perform very well this year With its steady economic growth at almost 7 percent in 2016, Vietnam is considered one of the fastest-growing markets in the world, reports Bloomberg. 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