{"id":29913,"date":"2016-10-14T10:14:24","date_gmt":"2016-10-14T03:14:24","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/keppel-land-launches-virtual-reality-show-suites\/"},"modified":"2016-10-14T10:20:36","modified_gmt":"2016-10-14T03:20:36","slug":"keppel-land-launches-virtual-reality-show-suites","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/keppel-land-launches-virtual-reality-show-suites\/","title":{"rendered":"Keppel Land launches virtual reality show suites"},"content":{"rendered":"


\nThe virtual reality show suites incorporate Oculus Rift technology, which provides a more immersive experience. Source: Keppel Land
\nProperty developer Keppel Land has turned to virtual reality (VR) technology to sell a new stack of apartments at its 500-unit Highline Residences condominium in Tiong Bahru.
\nThe company teamed up with technology firm VMW Group to create two 360-degree VR show suites \u2013 the first of its kind in Singapore, which cost about $250,000 to develop.
\nThe VR show suites incorporate Oculus Rift technology, which provides a more immersive experience.
\n\u201cEach VR show suite was created in great detail, aligning strictly to the actual size of the unbuilt units and integrated with the unit plan overlay for orientation and navigation,\u201d said Lee Hon Kit, Managing Director of VMW.
\nVisitors will be able to view computer-rendered images showing the layouts of three- and four-bedroom units in the low-rise blocks and in one of the towers.
\nThe units, which range in size from 1,130 sq ft to 1,227 sq ft, will be launched this weekend. Prices go from $1,700 psf to $1,900 psf.
\nTwo years ago, the developer built three physical show suites next to the development site, but only for its one-, two- and three-bedroom apartments.
\nAlbert Foo, General Manager of Marketing at Keppel Land, said: \u201cProperty agents have been telling us that without a show suite, it is very difficult for them to get customers to try to imagine the space because the layouts are very different from the physical show suites.
\n\u201cThis portable technology also enables us to reach out to customers overseas more effectively.\u201d
\nHe reckons building another two physical show suites would have easily cost $1 million, factoring in the rental of the land, as well as construction and furnishing costs.
\nLaunched in September 2014, Highline Residences has found buyers for 283 of the 320 units released for sale.
\nThe 99-year leasehold project is modelled after High Line Park in New York City, and also contains dual-key apartments and penthouses. It is scheduled for completion by 2018.
\n\u00a0
\nRomesh Navaratnarajah, Senior Editor at PropertyGuru, wrote this story. To contact him about this or other stories, email romesh@propertyguru.com.sg
\n
\nSource : proppertyguru.com.sg\/Property Market
\nRead more…Keppel Land launches virtual reality show suites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The virtual reality show suites incorporate Oculus Rift technology, which provides a more immersive experience....<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-29913","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-7Mt","jetpack-related-posts":[{"id":18580,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/an-industry-first-virtual-reality-showroom-from-propertyguru\/","url_meta":{"origin":29913,"position":0},"title":"An industry first: virtual reality showroom from PropertyGuru","date":"July 4, 2016","format":false,"excerpt":"\r X In a move that could very well be a first in Singapore, Asia\u2019s leading online property group\u00a0PropertyGuru is exploring new opportunities in the field of virtual reality (VR) technology. 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For instance, Australian developer Lendlease is utilising a three-dimensional modelling platform to showcase the upcoming Paya Lebar Quarter to potential\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63104,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-virtual-reality-will-revolutionise-sales-and-marketing-in-the-real-estate-industry\/","url_meta":{"origin":29913,"position":3},"title":"How virtual reality will revolutionise sales and marketing in the real estate industry","date":"August 8, 2017","format":false,"excerpt":"\r The application of virtual reality technology in the real estate industry is relatively mature in Western countries with some well-known companies starting VR model tests in the architectural design field and expecting its prevalence within five years. 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More: Myanmar has a\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21677,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/demand-remains-for-waterfront-homes-keppel-land\/","url_meta":{"origin":29913,"position":5},"title":"Demand remains for waterfront homes: Keppel Land","date":"July 28, 2016","format":false,"excerpt":"\r Artist\u2019s impression of Corals at Keppel Bay. 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