{"id":28709,"date":"2016-10-05T19:07:42","date_gmt":"2016-10-05T12:07:42","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/?p=28709"},"modified":"2016-10-05T17:31:01","modified_gmt":"2016-10-05T10:31:01","slug":"dubai-developer-damac-targets-millennials-with-akoya-selfie-villa-project","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-developer-damac-targets-millennials-with-akoya-selfie-villa-project\/","title":{"rendered":"Dubai developer Damac targets millennials with Akoya Selfie villa project"},"content":{"rendered":"


\nDamac Properties is making another attempt to attract millennials to buy its homes with the sales launch this weekend of its latest villa community Akoya Selfie.The Dubai listed developer announced today that it would open sales on a collection of three-bedroom villas at its 55-million-square foot Akoya Oxygen development off the Umm Suqeim Road on the outskirts of Dubai on Saturday October 8.The glitzy developer known for offering buyers luxury cars and boats as inducements to purchase expensive flats, did not say how many villas it would be selling or how much they would cost.Damac’s attempt to target millennials follows its sales launch in July of Akoya Imagine, a community of three- and five-bedroom villas with a starting price of Dh1.2 million also designed to appeal to those reaching adulthood since the year 2000.”Unlike most cities around the world, the millennial population in Dubai is quite significant and therefore there is a need to offer real estate products that suit their tastes and savvy lifestyle,” said Ziad El Chaar, Damac’s managing director.”The median age of residents in Dubai lies between 30 and 34 years, falling well within the millennial segment of 25 to 39 years. This equates to 1.2 million and corresponds to 48 per cent of the total population of Dubai,” he added.In August Damac reported that profits for the first half of the year fell by more than a third in the second quarter of 2016.The profits slump prompted some analysts to question Damac’s sales model which they say relies more heavily on wealthy purchasers from Saudi Arabia than that of rival Dubai developer Emaar which has recently switched its sales strategy to appeal more to Dubai residents by offering smaller units at lower lot sizes.Oxford Dictionaries named ‘selfie’ the word of the year in 2013 after it emerged from a niche social media tag into a mainstream term for a self portrait photograph. The company said that its frequency in the English language increased by 17,000 per cent that year compared with the previous year.lbarnard@thenational.aeFollow The National’s Business section on Twitter
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\nSource : thenational.ae
\nRead more…Dubai developer Damac targets millennials with Akoya Selfie villa project<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Damac Properties is making another attempt to attract millennials to buy its homes with the...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-28709","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-7t3","jetpack-related-posts":[{"id":25323,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/damac-announces-inverted-villas-for-akoya-community-in-dubai\/","url_meta":{"origin":28709,"position":0},"title":"Damac announces inverted villas for Akoya community in Dubai","date":"September 7, 2016","format":false,"excerpt":"\r The National staffThe Dubai developer Damac is turning its architecture upside-down with a villa concept in its flagship master development Akoya that puts an infinity swimming pool on the first floor.Damac says the \"inverted\" XV Villas plan, announced at Cityscape Dubai 2016, feature living spaces on the first floor\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19490,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-developer-damac-launches-the-beach-at-navitas-hotel-residences-at-akoya-oxygen\/","url_meta":{"origin":28709,"position":1},"title":"Dubai developer Damac launches The Beach at Navitas Hotel & Residences at Akoya Oxygen","date":"July 12, 2016","format":false,"excerpt":"\r Dubai developer Damac Properties will start marketing off-plan apartments in five new towers of its Akoya Oxygen development at the outskirts of Dubai.Damac said units at its first phase of apartments at the The Beach at Navitas Hotel & Residences projects will go on sale on Wednesday. The company,\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18412,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/damac-targets-younger-home-buyers-with-akoya-imagine-launch-in-dubai\/","url_meta":{"origin":28709,"position":2},"title":"Damac targets younger home buyers with Akoya Imagine launch in Dubai","date":"July 3, 2016","format":false,"excerpt":"\r The Dubai property developer Damac has launched a new series of villas at its 55 million sq ft Akoya Oxygen project aimed at younger home buyers.The company said that the Akoya Imagine units, which will consist of three- and five-bed villas with a starting price of Dh1.2 million, have\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22378,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/damac-to-sell-off-plots-of-land-at-akoya-oxygen-project-in-dubai\/","url_meta":{"origin":28709,"position":3},"title":"Damac to sell off plots of land at Akoya Oxygen project in Dubai","date":"August 9, 2016","format":false,"excerpt":"\r Damac Properties is to start selling off plots of land at its Akoya Oxygen community in Dubai.The plots will have a starting price of Dh600,000 and Damac said that it will give investors up to 10 years to build on them. Last month, the company announced the launch of\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32187,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/damac-launches-three-bed-akoya-fresh-villas-for-dh1-2-million\/","url_meta":{"origin":28709,"position":4},"title":"Damac launches three-bed Akoya Fresh villas for Dh1.2 million","date":"October 29, 2016","format":false,"excerpt":"\r Damac Properties has announced the launch of a series of new three-bedroom villas at its Akoya Oxygen master development in Dubailand.The company on Saturday said the Akoya Fresh villas have been targeted at young professional couples and families with a starting price of Dh1.2 million, which is payable over\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25321,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/damac-to-deliver-batch-of-akoya-homes-next-month\/","url_meta":{"origin":28709,"position":5},"title":"Damac to deliver batch of Akoya homes next month","date":"September 7, 2016","format":false,"excerpt":"\r The National staffDamac Properties announced at Cityscape Global 2016 that 1,350 units in its flagship master development Akoya would be delivered to investors next month. About 450 luxury villas and town houses, spanning four clusters - Silver Springs, Queen Meadows, Brookfield, and Whitefield - are completed. The 11 type\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/28709"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=28709"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/28709\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=28709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=28709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=28709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}