{"id":26157,"date":"2016-09-15T12:54:28","date_gmt":"2016-09-15T05:54:28","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-sothebys-and-juwai-com-are-joining-forces-to-work-around-internet-censorship-in-china\/"},"modified":"2016-09-15T13:08:25","modified_gmt":"2016-09-15T06:08:25","slug":"how-sothebys-and-juwai-com-are-joining-forces-to-work-around-internet-censorship-in-china","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-sothebys-and-juwai-com-are-joining-forces-to-work-around-internet-censorship-in-china\/","title":{"rendered":"How Sotheby\u2019s and Juwai.com are joining forces to work around internet censorship in China"},"content":{"rendered":"


\nThe alliance will provide competitive advantages to realty firm\u2019s associates
\nOnline censorship in China is so extensive that it has been nicknamed \u2018The Great Firewall.\u2019 wk1003mike \/ Shutterstock
\nFor Sotheby\u2019s International Realty, courting affluent Chinese buyers has become more requisite than ever. China is already the second-largest source of visits to sothebysrealty.com, next only to the US.
\nThere is just one problem: The Great Firewall of China.
\nSotheby\u2019s International Realty Affiliates have recently found a way to work around such remarkable levels of online censorship. Last week, the realty firm announced an alliance with Juwai.com to place listings on the Chinese property portal Juwai.com and its real estate search results. But the alliance also presents another opportunity.
\n\u201cOne of Juwai.com\u2019s key advantages is that it is hosted on both sides of China\u2019s Internet firewall, so its listings are visible online both within China and outside of China,\u201d says Wendy Purvey, chief marketing officer at Sotheby\u2019s International Realty Affiliates, in a statement.
\nMore: Chinese firm building Europe\u2019s tallest tower in London
\nInternet censorship in China is notoriously extensive; sites such as Google, Facebook, Twitter, and even NYTimes.com are inaccessible in the country. The country blocks 25 percent of all internet sites, according to Internet freedom advocacy GreatFire.org.
\nUnder the alliance, Juwai.com\u2019s Chinese-language team can respond to consumer inquiries in real time and translate them to English for Sotheby\u2019s associates. Sotheby\u2019s banner ads, along with a brand overview page that will allow customers to view contact info and listings, will also run on Juwai.com.
\n\u201cHaving Juwai.com\u2019s team respond to leads in timely fashion overcomes the cultural and time-zone challenges of working with overseas buyers,\u201d says Purvey. \u201cThat\u2019s a huge competitive advantage to our affiliates and independent sales associates, and to their clients.\u201d
\nChinese buyers acquired at least USD350 billion of US real estate from 2010 to 2015. Between 2009 and 2015, Chinese buyers accounted for 28 percent of all foreign residential real estate acquisitions in the US.
\nRead next: Chinese home-sharing site lands USD15 million backing
\n
\nSource : property-report.com
\nRead more…How Sotheby\u2019s and Juwai.com are joining forces to work around internet censorship in China<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The alliance will provide competitive advantages to realty firm\u2019s associates Online censorship in China is...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-26157","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-6NT","jetpack-related-posts":[{"id":42285,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/our-top-10-china-stories-from-the-year-of-the-monkey\/","url_meta":{"origin":26157,"position":0},"title":"Our top 10 China stories from the Year of the Monkey","date":"January 30, 2017","format":false,"excerpt":"\r Living to tell a rambunctious year for real estate Fireworks over Hong Kong\u2019s Victoria Harbor from Tsim Sha Tsui promenade on January 1, 2017. 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