\nThe Malaysian real estate market is currently weak, but the \u201cfuture is still promising\u201d<\/p>\n
Property Report Congress Malaysia 2016 was a huge success, with attendees varying from top industry leaders to property experts. Many vital topics related to properties were discussed and analysed by the top property leaders, giving insights as to what to expect and where the market is heading to.
\nThe event was held at the InterContinental Kuala Lumpur on 11 August, right before the annual gala dinner of the prestigious South East Asia Property Awards (Malaysia) 2016, which focused on giving recognition to the top contenders of the property industry.
\nThere were many topics discussed during the event, including the state of the current property market, as well as the vitality of creating consumer-centric content.
\n\u2018The current state of the Malaysian property market\u2019
\nThe first talk was conducted by Prem Kumar, executive director of Jones Lang Wootton and\u00a0head\u00a0judge of the South East Asia Property Awards (Malaysia) 2016.
\nAccording to his analysis, the property market was facing a downturn prior to 2013, and\u00a0subsequently went through a consolidation period in the year 2014. Now, the market is weak, but the future is still promising.
\nThe property market in Klang Valley, Kuala Lumpur, Southern Johor and Penang are still preferred by many, while places such as Negeri Sembilan, Malacca, Kota Kinabalu and the rest of Johor are still in the considerable list. Places\u00a0not mentioned here performed relatively poorly.
\nIn terms of residential properties, high-end and mid-range houses\u00a0are going through a consolidation period, meanwhile, high-end condominiums are under pressure at the moment.
\nAs for the commercial properties, offices are undergoing a consolidation period; retail is showing a mixed performance; shop offices are quite stable; meanwhile, hotel approvals are frozen in Kuala Lumpur.
\nMore: Who is Prem Kumar?
\n\u201cThe property market appears to be very much cushioned from an overall perspective. Meanwhile, the overall resilience of the market is greatly dependent on financial liquidity, hence, market cooling is certainly an important tool and should not be viewed as a market dampener,\u201d concluded Prem.
\n\u2018Understanding Malaysian\u00a0property consumer demand\u2019
\nThe next talk was conducted by Sheldon Fernandez,\u00a0country manager of PropertyGuru Malaysia,\u00a0the official property portal of the event.
\nAccording to PropertyGuru\u2019s Malaysia Property Market Sentiment Survey Report 2016, buyers are dissatisfied with the current property market. Yet, there is also a strong sentiment to purchase properties as well.
\nMeanwhile, among the challenges that consumers are facing include tighter lending rules by banks, property prices rising faster compared to the affordability rate, assessing the\u00a0suitability of a location, low price transparency and awareness on the future developments of a particular area.
\nSo at this difficult time, what consumers actually need is more knowledge on the property market \u2013 what to do and how. Researching and learning about the trends of the market, types of properties that are performing well and such will actually help consumers make good property investments.
\nMore: 4 things to know about the current state of Malaysian real estate
\n\u201cAs a platform which connects consumers to the market, PropertyGuru is well aware of the customers\u2019 needs. Thus, we offer\u00a0unbiased property reviews\u00a0and drone videos to help the\u00a0customers make a sound property decision,\u201d added Sheldon.
\n\u2018Finding the\u00a0content marketing sweet spot\u2019
\nThe third speaker of the day was Ian Paynton, content marketing strategist and founder of Hashtagcontent.com. According to him, content marketing is currently one of the most well-received marketing strategies.
\n\u201cWhen businesses and brands think like publishers to produce and distribute original content that attracts, grows and nurtures loyal audiences, it helps them to tackle any business objectives,\u201d added Paynton.
\nThe type of contents produced for consumers plays a big role in shaping consumer\u2019s loyalty. It was mentioned that\u00a0content that only focuses on promoting the brand rather than providing benefits to the readers should be avoided, as such articles typically perform poorly.
\nAccording to him, building a long-term relationship with the consumers is vital and this can be done through effective content marketing strategy.<\/p>\n
Other discussion points included:
The Malaysian real estate market is currently weak, but the \u201cfuture is still promising\u201d Property...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-23155","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-61t","jetpack-related-posts":[{"id":16478,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/property-report-congress-malaysia-is-coming-to-kuala-lumpur\/","url_meta":{"origin":23155,"position":0},"title":"Property Report Congress Malaysia is coming to Kuala Lumpur","date":"June 14, 2016","format":false,"excerpt":"\r Local and foreign experts will gather to discuss the most crucial issues in Malaysia\u2019s real estate market The Property Report Congress Malaysia 2016, the country\u2019s biggest real estate conference where Asian real estate leaders meet, will be held on 11 August from 10:00 to 16:00 at the InterContinental Kuala\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22492,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/7-questions-to-ask-at-property-report-congress-malaysia\/","url_meta":{"origin":23155,"position":1},"title":"7 questions to ask at Property Report Congress Malaysia","date":"August 10, 2016","format":false,"excerpt":"\r The first-ever Property Report Congress in Kuala Lumpur debuts on 11 August 2016\u00a0 Tomorrow, Asia\u2019s real estate industry leaders and influencers from Kuala Lumpur and beyond will meet at the inaugural Property Report Congress Malaysia. The fourth Property Report Congress to take place in 2016 (and fifth overall after\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26937,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/overwhelming-response-seen-at-malaysia-property-show\/","url_meta":{"origin":23155,"position":2},"title":"Overwhelming response seen at Malaysia Property Show","date":"September 23, 2016","format":false,"excerpt":"\r Singapore-based buyers and investors had the opportunity to interact with Malaysian developers at the show. PropertyGuru\u2019s latest overseas exhibition attracted large crowds who were eager to listen to experts\u2019 opinions and view the luxury properties on offer. by Mindy Chong With mounting concern and speculation about the impact of\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21807,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/meet-the-judges-of-the-south-east-asia-property-awards-malaysia-2016\/","url_meta":{"origin":23155,"position":3},"title":"Meet the judges of the South East Asia Property Awards (Malaysia) 2016","date":"August 3, 2016","format":false,"excerpt":"\r 8 reasons why Malaysia\u2019s premier real estate industry awards will be the most prestigious yet Malaysia\u2019s real estate industry is gearing up to be introduced to the year\u2019s finest developers and developments \u2013 the South East Asia Property Awards (Malaysia) 2016 \u2013 and the judges who are playing a\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20394,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/malaysias-finest-developers-come-out-for-south-east-asia-property-awards-malaysia-2016\/","url_meta":{"origin":23155,"position":4},"title":"Malaysia\u2019s finest developers come out for South East Asia Property Awards (Malaysia) 2016","date":"July 21, 2016","format":false,"excerpt":"\r New supply\u00a0from outstanding Malaysian developers shows the market\u2019s continued signs of recovery The shortlist of the South East Asia Property Awards (Malaysia) 2016 at the Orchid Daria Room of InterContinental Kuala Lumpur. Panalists (L-R): Jason Tan, consultant, title sponsor Hansgrohe; Rachel Gianchandani, business development manager, PropertyGuru International; Sheldon Fernandez,\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17346,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/inside-malaysias-efforts-to-weather-a-lethargic-property-market\/","url_meta":{"origin":23155,"position":5},"title":"Inside Malaysia\u2019s efforts to weather a lethargic property market","date":"June 22, 2016","format":false,"excerpt":"\r Malaysian and Chinese governments team up for real estate developments Image credit: FreeMalaysiaToday.com Grappling with a comparatively listless property sector, Malaysia is counting on one trick up its sleeve: a continuous outpouring of foreign direct investment (FDI). In an effort to elevate FDI numbers, the Malaysian government has introduced\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/23155"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=23155"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/23155\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=23155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=23155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=23155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2018Living smart: How will smart developments like Cyberjaya shape the industry?\u2019
\nSmart developments such as Cyberjaya are emerging slowly in Malaysia due to the conveniences and advantages it offers. The need for such developments in Malaysia was discussed and analysed by a group of property leaders who stands from the Savills Malaysia executive chairman Christopher Boyd, Sime Darby Berhad group sustainability Dr Renard Siew, REDTone IOT evangelist and thought leader CEO Dr Mazlan Abbas, Kuala Lumpur Centre of Sustainable Innovations managing director Dr Thomas Tang and Cyberview Sdn Bhd head of Technology Hub Development Division Mahadhir Aziz.
\n\u2018How to build a successful resort development\u2019
\nResort developments are becoming a trend in Malaysia, which also pose high demands from consumers. This topic was further discussed by DTZ Nawawi Tie Leung Sdn Bhd senior manager Low Han Hoe, Acteam International Ltd general manager David Hill and REI Group of Companies CEO Dr Daniele Gambero.
\n\u2018Transit-oriented development, transportation, connectivity and your property\u2019
\nIt is said that the properties that are located near transportation hubs which offer good connectivity perform\u00a0significantly better than properties that are far from public transport. This topic was discussed by Khalil Adis Consultancy founder Khalil Adis, REI Group of Companies CEO Dr Daniele Gambero, Kuala Lumpur City Hall director of planning development Datuk Hj Sahrom and PNB Developments CEO Salem Kailany.
\n\u2018The\u00a0real estate star power of Iskandar Malaysia\u2019
\nIskandar Malaysia is well known for its strategic location close to Singapore, attracting a huge number of foreign investors yearly. The\u00a0discussion on this topic was conducted by Medini Iskandar Malaysia CMO Dr Gerard Kho, KGV International Property Development Authority senior vice president Cheah Ping Yean and Infotech Division Malaysia Digital Economy Corporation vice president Norhizam Abdul Khadir.
\nThis original story appeared on PropertyGuru.com.my on 15 August 2016.
\n
\nSource : property-report.com
\nRead more…Property Report Congress Malaysia covers vital property issues<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"