{"id":22682,"date":"2016-08-12T11:00:44","date_gmt":"2016-08-12T04:00:44","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/propertyguru-ntuc-to-help-estate-agents-amid-tough-environment\/"},"modified":"2016-08-12T11:11:23","modified_gmt":"2016-08-12T04:11:23","slug":"propertyguru-ntuc-to-help-estate-agents-amid-tough-environment","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/propertyguru-ntuc-to-help-estate-agents-amid-tough-environment\/","title":{"rendered":"PropertyGuru, NTUC to help estate agents amid tough environment"},"content":{"rendered":"


\nLewis Ng, MD of PropertyGuru Singapore, addressing the crowd at the ninth Agent Summit. (Photo: PropertyGuru)
\nIn a bid to equip real estate agents in Singapore with new skills to tackle dwindling property sales amid tough market conditions, PropertyGuru partnered with NTUC U Associate for its ninth Agent Summit on Friday (12 August) \u2013 to future-proof agents through knowledge-sharing and skills enhancement.
\nHeld twice a year, the Agent Summit is part of a series of initiatives developed by PropertyGuru to enhance employability and career advancement among salespersons.
\nAround 600 real estate professionals attended the event at MAX Atria in the Singapore EXPO, which also provided advice on financial planning and market trends.
\nThe full-day summit was graced by Chan Chun Sing, Secretary-General of the National Trades Union Congress (NTUC), who also held a closed-door session with agents to address their concerns, and offered insights on how they can leverage on NTUC\u2019s U Associate programme.
\nLaunched in 2011, this initiative by the labour movement comprises 36 partners across various sectors including entrepreneurship, financial planning, human resource and real estate. NTUC and its U Associates work to develop career and skills progression plans for professionals, managers and executives (PMEs).
\nMeanwhile, Lewis Ng, Managing Director at PropertyGuru Singapore, said more agents are acknowledging the need to update and enhance their skills to stay relevant in the industry.
\n\u201cWhile the majority of agents reveal they are happy with their careers and value the flexibility and independence of their profession, they also recognise how enhanced skills such as digital marketing, sales techniques and financial management will provide them with greater career success in the long-term,\u201d he said.
\nWith surging digital and mobile usage in Singapore, \u201cproperty agents must be better equipped to provide value-added services and stay abreast of market trends to emerge as a trusted advisor to the property buyers and sellers\u201d, added Vivek Kumar, Director of U Associate.
\nThis comes as more property agents are choosing to leave the industry, some of whom are even resorting to becoming Uber drivers to make ends meet, revealed media reports.
\nAccording to figures from the Council for Estate Agencies (CEA), there were 29,262 registered salespersons as at 1 January this year, down from 30,830 and 31,783 in 2015 and 2014 respectively.
\nTo beat this trend, PropertyGuru and U Associate plan to continue supporting agents by organising digital marketing workshops, financial literacy classes and legal clinics, which have been identified as essential skillsets to help agents remain competitive.
\n\u00a0
\nRomesh Navaratnarajah, Senior Editor at PropertyGuru, wrote this story. To contact him about this or other stories, email\u00a0romesh@propertyguru.com.sg
\n
\nSource : proppertyguru.com.sg\/Property Market
\nRead more…PropertyGuru, NTUC to help estate agents amid tough environment<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lewis Ng, MD of PropertyGuru Singapore, addressing the crowd at the ninth Agent Summit. 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The 2018 PropertyGuru Asia Real Estate Summit (ARES) took place last week (8-9 Nov), with over 15 global experts in property technology (PropTech), big data, smart cities, e-commerce, digital innovation and\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92955,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/propnex-shares-2-2-times-oversubscribed\/","url_meta":{"origin":22682,"position":4},"title":"PropNex shares 2.2 times oversubscribed","date":"July 2, 2018","format":false,"excerpt":"\r PropNex Realty\u2019s CEO, Ismail Gafoor. PropNex Realty, Singapore\u2019s biggest homegrown property agency, held a successful initial public offering (IPO) that attracted strong investor interest, according to an SGX filing on Friday (29 July). Overall, its shares were 2.2 times oversubscribed. 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