{"id":18706,"date":"2016-07-05T17:17:03","date_gmt":"2016-07-05T10:17:03","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/?p=18706"},"modified":"2016-07-05T15:28:57","modified_gmt":"2016-07-05T08:28:57","slug":"dubais-emaar-launches-il-primo-opera-district-apartments-at-harrods","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubais-emaar-launches-il-primo-opera-district-apartments-at-harrods\/","title":{"rendered":"Dubai&#039;s Emaar launches Il Primo Opera District apartments at Harrods"},"content":{"rendered":"<p>&#013;<br \/>\nEmaar Properties has begun selling new &#8220;lateral&#8221; apartments taking up either half or a whole floor of a new 77-storey tower at the Opera District in Downtown Dubai.The Il Primo apartments have gone on sale at a marketing suite within the famous Harrods Department store in London, with the smallest units of around 4,979 sq ft being sold for \u00a33.5 million (Dh17m) each.The tower will have 119 apartments in total, and the biggest will be up to 10,842 sq ft in size, with a balcony terrace of 708 sq ft. The smaller, 4,979 sq ft properties will have 279 sq ft balconies.Emaar said that prices will average at around \u00a3500 per sq ft, compared with between \u00a31,500-\u00a33,000 per sq ft for prime central London property.The Il Primo Tower will also have a podium containing amenities including a gym, cigar lounge, a library, cinema and spa. Apartments will have full-height glazing offering views of the new Opera House, Burj Khalifa and Downtown Dubai.Ahmad Al Matrooshi, the managing director of Emaar Properties, said: &#8220;Il Primo is situated in the centre of Dubai&#8217;s new cultural hub. The exceptional views of Dubai Opera, The Dubai Fountain and Burj Khalifa are spectacular. This, combined with the generous apartment sizes, will make Il Primo the most covetable address in Dubai.&#8221;Emaar Properties is selling the apartments from a 2,000 sq ft marketing suite on the second floor of Harrods, which has scale models of The Opera District, as well as its Dubai Hills Estate and Dubai Creek Harbour masterplanned communities. The suite will be open until mid-August. The company has launched the properties in London targeting investors looking for a safe haven for investments in light of the turmoil in the UK caused by the Brexit vote. Simon Barry, a director of new developments for Emaar&#8217;s sales agent, Harrods Estates, argued that Dubai could be a big winner out of the uncertainty over Brexit. However, it does mean that Dubai-based apartments have become much more expensive for buyers whose assets are primarily held in sterling. Moreover, prices in Downtown Dubai have continued to decline in recent months. According to Asteco Property Consultants, apartment sale prices dropped by 4 per cent year-on-year in the first quarter of 2016, with existing apartments generally selling at between Dh1,800-Dh2,800 per sq ft.mfahy@thenational.aeFollow The National&#8217;s Business section on Twitter&#013;<br \/>\n&#013;<br \/>\nSource : thenational.ae&#013;<br \/>\nRead more&#8230;<a href=\"http:\/\/www.thenational.ae\/business\/property\/dubais-emaar-launches-il-primo-opera-district-apartments-at-harrods\" target=\"_blank\">Dubai&#8217;s Emaar launches Il Primo Opera District apartments at Harrods<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#013; Emaar Properties has begun selling new &#8220;lateral&#8221; apartments taking up either half or a whole&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-18706","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-4RI","jetpack-related-posts":[{"id":22195,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/emaar-unveils-act-one-act-two-apartment-project-in-dubai-opera-district\/","url_meta":{"origin":18706,"position":0},"title":"Emaar unveils Act One, Act Two apartment project in Dubai Opera District","date":"August 7, 2016","format":false,"excerpt":"\r Dubai's Emaar Properties has unveiled another two-tower project in the Opera District in Downtown Dubai. The company said that the towers will be 52 storeys and 46 storeys high, and called Act One and Act Two respectively. The towers will contain a combined 718 new residential units as well\u2026","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11486,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/emaar-brings-mini-dubai-to-londons-harrods\/","url_meta":{"origin":18706,"position":1},"title":"Emaar brings &#039;mini-Dubai&#039; to London&#039;s Harrods","date":"April 27, 2016","format":false,"excerpt":"\r Emaar Properties has brought a taste of Dubai to one the world's most famous department stores as it attempts to attract foreign investors amid the property slowdown in the emirate.The Dubai developer, builder of the Burj Khalifa, is launching and exhibiting its latest project at Harrods in London until\u2026","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":45704,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/uae-based-investors-save-millions-as-demand-for-london-property-surges\/","url_meta":{"origin":18706,"position":2},"title":"UAE-based investors save millions as demand for London property surges","date":"February 27, 2017","format":false,"excerpt":"\r A new report reveals that currency shifts are driving a fresh wave of property buyers based in the Middle East who are targeting London real estate.Post-Brexit, changes in the dollar-sterling exchange rate generated significant price savings and investment opportunities for US dollar-pegged investors in London. In 2015, the average\u2026","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":47905,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/deyaar-has-plans-for-5-7-million-sq-ft-of-dubai-property-on-the-drawing-board\/","url_meta":{"origin":18706,"position":3},"title":"Deyaar has plans for 5.7 million sq ft of Dubai property on the drawing board","date":"March 14, 2017","format":false,"excerpt":"\r Property developer Deyaar currently has about 5.7 million square feet of potential new project launches in the pipeline, but its chief executive Saeed Al Qatami has said that it plans to hold back on proposed new launches until the right conditions are in place.Mr Al Qatami said that the\u2026","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110615,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/mount-elizabeth-link-service-apartment-block-for-sale\/","url_meta":{"origin":18706,"position":4},"title":"Mount Elizabeth Link service apartment block for sale","date":"September 10, 2019","format":false,"excerpt":"\r The 22-storey tower features 72 apartments with sizes ranging between 760 sq ft and 7,135 sq ft. The District 9 property is also close to several MRT stations and schools.\u00a0 A freehold serviced apartment block at No. 2 Mount Elizabeth Link has been put up for sale via tender,\u2026","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1789,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-developers-emaar-damac-to-develop-almost-2000-new-apartments\/","url_meta":{"origin":18706,"position":5},"title":"Dubai developers Emaar, Damac to develop almost 2,000 new apartments","date":"January 17, 2016","format":false,"excerpt":"\r \r Two of Dubai\u2019s biggest developers are pressing ahead with plans to develop almost 2,000 new apartments despite weakening property sentiment.Emaar said on Sunday that it would start selling 750 apartments and 14 villas at its planned twin tower Harbour Views project in Dubai Creek Harbour next to the\u2026","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/18706"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=18706"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/18706\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=18706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=18706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=18706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}