\nX<\/p>\n
In a move that could very well be a first in Singapore, Asia\u2019s leading online property group\u00a0PropertyGuru is exploring new opportunities in the field of virtual reality (VR) technology.
X In a move that could very well be a first in Singapore, Asia\u2019s leading...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-18580","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-4PG","jetpack-related-posts":[{"id":54399,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/developers-tap-vr-tech-to-market-projects\/","url_meta":{"origin":18580,"position":0},"title":"Developers tap VR tech to market projects","date":"May 11, 2017","format":false,"excerpt":"\r Artist\u2019s impression of Paya Lebar Quarter by Lendlease. Property developers are making use of virtual reality (VR) technology to assist them in marketing their new projects, reported Channel NewsAsia. For instance, Australian developer Lendlease is utilising a three-dimensional modelling platform to showcase the upcoming Paya Lebar Quarter to potential\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":29913,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/keppel-land-launches-virtual-reality-show-suites\/","url_meta":{"origin":18580,"position":1},"title":"Keppel Land launches virtual reality show suites","date":"October 14, 2016","format":false,"excerpt":"\r The virtual reality show suites incorporate Oculus Rift technology, which provides a more immersive experience. Source: Keppel Land Property developer Keppel Land has turned to virtual reality (VR) technology to sell a new stack of apartments at its 500-unit Highline Residences condominium in Tiong Bahru. The company teamed up\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37512,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/mixed-reality-is-here-to-change-everything-about-the-real-estate-industry\/","url_meta":{"origin":18580,"position":2},"title":"Mixed reality is here to change everything about the real estate industry","date":"December 9, 2016","format":false,"excerpt":"\r Transport yourself anywhere. Image: Hadrian \/ Shutterstock\u00a0 The real estate world is about to get a big shake up, but how far will technological advances go? At a caf\u00e9 in Tokyo\u2019s chic Shibuyu district, Kate settles down to make some home improvements. She orders a cappuccino, straps on a\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2016\/12\/virtual-reality.jpg?fit=768%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":84486,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/propertyguru-unveils-brand-refresh-brings-ai-driven-personalisation-to-home-seekers\/","url_meta":{"origin":18580,"position":3},"title":"PropertyGuru unveils brand refresh, brings AI-driven personalisation to home seekers","date":"April 4, 2018","format":false,"excerpt":"\r PropertyGuru\u2019s leadership team at the unveiling of the Group\u2019s brand refresh this morning. PropertyGuru Group on Wednesday (4 Apr) unveiled a brand refresh that includes revamped websites, mobile apps, a new logo and the slogan \u2018Look Forward To Home\u2019. \u00a0\u00a0 The move is in line with the Group\u2019s strategy\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/Z6lZbr0jtus\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":68304,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/local-focus-vr-debuts-at-waikato-home-garden-show\/","url_meta":{"origin":18580,"position":4},"title":"Local Focus: VR debuts at Waikato Home & Garden Show","date":"October 6, 2017","format":false,"excerpt":"\r Searching for the perfect home is a daunting task but now a Hamilton company is using virtual reality to ease that pain, comparing it to walking through a doll's house.\"You know when you're a little kid and you have the dolls house...\r \r Source : nzherald.co.nz\/Property\r Read more...Local Focus:\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63104,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-virtual-reality-will-revolutionise-sales-and-marketing-in-the-real-estate-industry\/","url_meta":{"origin":18580,"position":5},"title":"How virtual reality will revolutionise sales and marketing in the real estate industry","date":"August 8, 2017","format":false,"excerpt":"\r The application of virtual reality technology in the real estate industry is relatively mature in Western countries with some well-known companies starting VR model tests in the architectural design field and expecting its prevalence within five years. Based on a residence called Ty Hedfan in South Wales, British company\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/18580"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=18580"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/18580\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=18580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=18580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=18580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOn 27 June, the group launched its first mobile showroom in a VR truck parked at Raffles Place. Passers-by were provided with VR goggles to view condo showflats, while property agents were on hand to provide consultations.
\nAccording to Bjorn Sprengers, chief marketing officer of PropertyGuru, the idea for a VR truck came after the group began experimenting with new technologies such as drone videos and VR on different platforms, which they found was more engaging to consumers.
\n\u201cWe merged the concept of a property pop-up store and VR into that of the VR showroom,\u201d said Sprengers.
\nTo bring the concept to life, PropertyGuru consulted with creative agency Brilliant on the brand message and creatives, while MediaCorp worked on the production of the truck.
\nSprengers noted that the move into VR technology aims to serve the new homes segment, which according to research, is currently underserved.
\n\u201cThe disadvantage of new homes is that they have not been built yet,\u201d said Sprengers.
\nHe gave the example of how a VR showroom can be effective when a project\u2019s showflat has been demolished and the developer still has unsold units.
\nOther advantages of VR technology include its more immersive experience than virtual tours or 2D photos, said Sprengers.
\n\u201cWe are definitely looking to enrich the content on PropertyGuru, and VR is one way,\u201d he said, adding that more products and services will be rolled out in the next 12 to 18 months.
\nThis story was first published on PropertyGuru.com.sg on 4 July 2016.
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\nSource : property-report.com
\nRead more…An industry first: virtual reality showroom from PropertyGuru<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"