{"id":17244,"date":"2016-06-21T18:10:59","date_gmt":"2016-06-21T11:10:59","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/cool-holograms-will-change-the-way-you-buy-property\/"},"modified":"2016-06-21T18:29:18","modified_gmt":"2016-06-21T11:29:18","slug":"cool-holograms-will-change-the-way-you-buy-property","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/cool-holograms-will-change-the-way-you-buy-property\/","title":{"rendered":"Cool holograms will change the way you buy property"},"content":{"rendered":"


\nThe future of real estate\u2019s made of virtual reality
\nMicrosoft HoloLens
\nGone are the days when real estate developers and suppliers, while showcasing their offerings, are confined to scale models and two-dimensional renderings. Today, holograms are testing the limits of verisimilitude in conceiving real estate developments.
\nTwo devices, the Microsoft HoloLens and the Oculus Rift, have teased infinite possibilities on the ways real estate players can conflate holographics with marketing. With these devices, prospective buyers can now see and \u201cwalk through\u201d properties \u2014 years before they are actually constructed.
\nAlready, the gizmos have won fans across the real estate sector.
\nCarlos Rufino, owner of Philippines Property Award-winning The Net Group, test-drives the Microsoft HoloLens at a product preview in Manila (Photo courtesy of Ramon Fernando D. Rufino)
\n\u201cTo be able to show them something that they haven\u2019t seen before \u2014 that, in and of itself, is a game-changer for us,\u201d said Elizabeth O\u2019Carroll, Jones Lang LaSalle vice president of brokerage services, as told to GeekWire.
\nBack in April, real estate developer Sanska announced it would be building the \u201cworld\u2019s first holographic real estate leasing center.\u201d Using the Microsoft HoloLens, the facility will immerse prospective purchasers in a holographic rendition of Sanska\u2019s Seattle high-rise project, 2+U.
\nDigital production agency Studio216 will help Sanska in pioneering the device, which Microsoft has made available only to select developers since March. This is the same agency that used the Oculus Rift to give buyers a virtual tour of another skyscraper, San Francisco\u2019s Park Tower, in 2015.
\nAlso last year, real estate marketing firm Red Propeller utilised the Oculus Rift for an upcoming Seattle condominium tower called LUMA.
\n
\nSource : property-report.com
\nRead more…Cool holograms will change the way you buy property<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The future of real estate\u2019s made of virtual reality Microsoft HoloLens Gone are the days...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-17244","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-4u8","jetpack-related-posts":[{"id":26748,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/cambodian-developers-entice-buyers-via-showrooms\/","url_meta":{"origin":17244,"position":0},"title":"Cambodian developers entice buyers via showrooms","date":"September 21, 2016","format":false,"excerpt":"\r While virtual viewings are becoming more widespread, some developers still believe that real is best Living area of a luxury apartment show home. 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