{"id":13636,"date":"2016-05-19T16:48:15","date_gmt":"2016-05-19T09:48:15","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/meet-the-sydney-based-real-estate-boss-who-does-his-own-pr\/"},"modified":"2016-05-19T16:58:25","modified_gmt":"2016-05-19T09:58:25","slug":"meet-the-sydney-based-real-estate-boss-who-does-his-own-pr","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/meet-the-sydney-based-real-estate-boss-who-does-his-own-pr\/","title":{"rendered":"Meet the Sydney-based real estate boss who does his own PR"},"content":{"rendered":"<p>&#013;<br \/>\nSomething he likes to call \u201cthe personal approach\u201d<\/p>\n<p>A multi-millionaire\u00a0at the age of 29, Harj Uppal has a portfolio and personal fortune that would make many green with envy.<br \/>\nStanding at\u00a01.8 metres and dressed in dark jeans and an off-white linen suit jacket, complete with a blue shirt and pocket square, Harj Uppal strikes quite the intimidating figure. His personality, however, is anything but. He\u2019s affable and gregarious, and speaks in a straightforward, casual manner.<br \/>\nIt is clear that \u201cthe personal approach\u201d is not just something he says is important, but something he actually practises. The co-founder and director of Regency Real Estate, which is touted as Sydney\u2019s leading real estate consultancy, is already a multi-millionaire\u00a0at the age of 29, an achievement that can be attributed to a combination of work ethic, an aptitude for business and a deep love for what he does.\u00a0<br \/>\nFrom hospitality to high-end property<br \/>\nUppal has nearly a decade of real estate experience behind him, but he wasn\u2019t always in this business. \u201cI was an operations manager in the hospitality line (before going into property), and before starting Regency Real Estate, I was working for other property companies.<br \/>\n\u201cI wasn\u2019t happy with how those businesses were being run; there was no real hands-on approach to the market, and I wanted to create something all-encompassing.\u201d<br \/>\nAnd that was how, in 2012, Regency Real Estate was born. The firm specialises in high-end commercial and luxury residential property, assisting its clients in areas such as leasing, buying and selling property, as well as estate and asset management, property valuation and maintenance, vacation rental and interior design.<br \/>\nAnd in line with his vision of setting up an all-encompassing business, the firm targets different demographics from India, the Middle East, China, Vietnam, Indonesia and Malaysia.<br \/>\nThe personal approach<br \/>\nUppal certainly isn\u2019t afraid to get his hands dirty. He says of his involvement in the company: \u201cMy role essentially includes creating larger networks, and the day-to-day running of the company. We have 12 agents, 12 salespeople, two administrative staff, one office manager, and a couple of interns to help put together sales material. But I\u2019m still pretty hands-on, and I go to open houses with the staff if they require me to do so.\u201d<br \/>\nHe also places strong emphasis on building his network and attests: \u201cI think the personal approach is very important, especially in this business.\u201d<br \/>\nAs proof of his commitment to practising what he preaches, he has chosen not to hire any PR staff. \u201cI don\u2019t think I need a PR person. I prefer to handle my correspondence myself, and there\u2019s no call I won\u2019t take.<br \/>\n\u201cTake the call. Is it going to hurt you? No. Many a time, I\u2019ve taken a call that has had no fiscal value, but in terms of reputation, it\u2019s beneficial.\u201d\u00a0<br \/>\nPredictions and ambitions<br \/>\nWhen it comes to further growing his business, Uppal has his sights set on Singapore, Indonesia and Malaysia.<br \/>\nHe also says, \u201cWe are currently in talks with Los Angeles and the United Kingdom. We have a list of more than 40 development sites for sale, with 112 units coming up in Sydney, which will attract the Chinese demographic there.\u201d<br \/>\nA family affair<br \/>\nOn the topic if mentors, in or out of the real estate industry, without hesitation, he replies: \u201cMy family. We\u2019re all in different industries, but my parents have always pushed my siblings and me to be successful in whatever we do, to thrive in our environments.\u201d<br \/>\nHe reveals that his parents were by no means wealthy immigrants to Australia, where he was born and grew up. He therefore had to work doubly hard to reach his current status, and credits his family\u2019s support in helping him to succeed.<br \/>\n\u201cStarting a business is mentally and emotionally draining. When you\u2019re dealing with someone else\u2019s money, there\u2019s a lot of pressure. You need a support system, be it a partner or your family.\u201d<br \/>\nGiving as good as he gets<br \/>\nThe one thing he readily admits: \u201cI\u2019m very capitalistic.\u201d\u00a0Indeed, when one considers the almost AUD600 million (USD432.54 million) in sales Regency Real Estate hit last year and the 2,000 units it sold in 2014, this revelation comes as no surprise. He also reveals that the firm is working on three boutique developments in Sydney alone.<br \/>\nBut it\u2019s not all business and profit for Uppal. Regency Real Estate has created a company called Click Projects, which specialises in pre-fabricated housing solutions. This has in turn given birth to Earth Houses, an initiative that \u201cgives governments an opportunity to provide affordable housing to those who need it\u201d.<br \/>\nHe says: \u201cWe believe everyone deserves shelter. This is necessary even in countries with extreme wealth, such as Indonesia. There\u2019s no reason someone should sleep on the street.\u201d<br \/>\nThe pre-fabricated aspect also bodes well in extreme weather conditions, especially for victims of natural disasters. The excitement is evident in his voice when he talks about the possibilities: \u201cWe can create a 60 sqm dwelling within four to eight hours, which would be fantastic for countries hit by natural disasters, like Nepal. We can build a 250 sqm dwelling with high-end finishes within 12 weeks. We\u2019re currently discussing three major contracts, and are in the middle of building houses in Australia.\u201d<br \/>\nEager as he is about Earth Houses, however, PropertyGuru is the first news outlet he has spoken to about it. He says he wants to take care not to turn this charitable initiative into just another PR opportunity.<br \/>\n\u201cWe\u2019re not profiting from this in any monetary way. The profits are intangible, and we\u2019re doing this because we can. Personally, I prefer to do something concrete instead of simply donating money, because I wouldn\u2019t know where the money will go. I\u2019m definitely very excited about Earth Houses.\u201d<br \/>\nThe learning process<br \/>\nAs someone who started his own real estate consultancy after just five years of being in the industry, Uppal has had his share of challenges. Being the new kid on the block in an industry dominated by large players who had been there for decades, he had to educate myself on every aspect of the game.<br \/>\nIn the process, he familiarised himself with planning systems, architectural knowledge, essential knowledge for developers and builders and even back-end feasibility for developers. Doing so proved instrumental in helping the company weather its unfavourable beginnings.<br \/>\n\u201cWe opened in 2012, when the global financial crisis was at its peak in Sydney, so it was tough. But thanks to our resilience and know-how, as well as betting on ourselves instead of on the market, we are now prepared for a possible downturn. Many businesses start when the market is good and they don\u2019t know what to do when it goes bad. We did the opposite.\u201d<br \/>\nWhen asked about what he has learnt so far, he replies, \u201cAlways know your product and environment: demographics, zoning issues, etc.<br \/>\n\u201cI treat my clients the same way I would like to be treated. Service is the biggest key to this business. Because we\u2019re in an IT age, don\u2019t try to swindle a buyer. Just be honest. Buyers know what they want, and if you cheat them and they find out, it costs you and your company your reputation.\u201d<br \/>\nUltimately, it comes back to the personal approach for Uppal. \u201cAlways be personal and go that extra mile for your clients. If it\u2019s their son\u2019s birthday, send them something small. Create a relationship; not everything has to be about business.\u201d<br \/>\nRead the full interview by\u00a0Cheryl Marie Tay in the print version The PropertyGuru News &amp; Views. The online version appears on PropertyGuru.com.sg.&#013;<br \/>\n&#013;<br \/>\nSource : property-report.com&#013;<br \/>\nRead more&#8230;<a href=\"http:\/\/www.property-report.com\/meet-the-sydney-based-real-estate-boss-who-does-his-own-pr\/\" target=\"_blank\">Meet the Sydney-based real estate boss who does his own PR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#013; Something he likes to call \u201cthe personal approach\u201d A multi-millionaire\u00a0at the age of 29, Harj&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-13636","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-3xW","jetpack-related-posts":[{"id":80278,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/millionaire-real-estate-mogul-luis-d-ortiz-prefers-to-rent\/","url_meta":{"origin":13636,"position":0},"title":"Millionaire real estate mogul Luis D Ortiz prefers to rent","date":"February 18, 2018","format":false,"excerpt":"\r Luis D Ortiz left Puerto Rico with his twin brother at 16 years old to make his fortune.Within a decade, the runaway teen was selling high-end real estate in New York.He became a multi-millionaire property mogul and a reality...\r \r Source : nzherald.co.nz\/Property\r Read more...Millionaire real estate mogul Luis\u2026","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":134649,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/millionaire-investors-in-dubai-and-uae-visa-reform-drive-real-estate-growth-in-2023\/","url_meta":{"origin":13636,"position":1},"title":"Millionaire investors in Dubai and UAE visa reform drive real estate growth in 2023","date":"February 22, 2023","format":false,"excerpt":"\r Dubai real estate will remain resilient this year, despite global economic concerns says business expert\r \r Source : arabianbusiness.com\r Read more...Millionaire investors in Dubai and UAE visa reform drive real estate growth in 2023","rel":"","context":"In &quot;Property News&quot;","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2023\/02\/dubai-real-estate-1000x667-1.jpg?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":156020,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-real-estate-sales-of-homes-worth-more-than-2-7m-increase-tenfold-in-4-years-top-millionaire-neighbourhoods-revealed\/","url_meta":{"origin":13636,"position":2},"title":"Dubai real estate: Sales of homes worth more than $2.7m increase tenfold in 4 years; 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