{"id":113919,"date":"2020-01-28T13:09:31","date_gmt":"2020-01-28T06:09:31","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/sales-galleries-introduce-high-end-amenities-to-attract-potential-buyers\/"},"modified":"2020-01-28T13:45:39","modified_gmt":"2020-01-28T06:45:39","slug":"sales-galleries-introduce-high-end-amenities-to-attract-potential-buyers","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/sales-galleries-introduce-high-end-amenities-to-attract-potential-buyers\/","title":{"rendered":"Sales galleries introduce high-end amenities to attract potential buyers"},"content":{"rendered":"


\nShowflat carcasses can cost anywhere from S$2 million to S$5 million
\nSingapore\u2019s private housing market developers, especially those of the luxury market, have lately been more creative with their sales galleries, reported The Business Times.
\nSome of the new showflat inclusions range from luxurious hotel-style lounges with coffee bars and smart home assets to virtual walk-throughs, all with the goal of attracting potential buyers. Industry observers said that this current one-upmanship among developers will go on, as there are a lot of luxurious residential projects in the pipeline this year.
\n\u201cSome showflats are more impressive than others. These luxury projects target high net worth individuals, who tend to be more sophisticated and have a stronger appreciation for quality and exotic features,\u201d said Christine Sun, Head of Research and Consultancy for OrangeTee & Tie.
\n\u201cGiven that about half of the upcoming launches are in the luxury home segment, we may expect more sophisticated show galleries this year.\u201d
\nAlice Tan, Edmund Tie & Company\u2019s Senior Director for Research and Consulting, said developers have been improving their marketing strategies at showflats since 2018.
\n\u201cHaving an appealing showflat remains a key visual and physical strategy to provide differentiation, catalyse talking points, and enables the project to stand out favourably among the rest, in a bid to attract buyer interest,\u201d she noted.
\nTan added that recently, showflats for luxurious projects have had a meeting area for potential buyers built like a hotel lounge, with some developers having playrooms for children inside their sales galleries.
\nDevelopers are also trying to incorporate such ideas in their showflats at lower budgets, amidst increased costs and declining profit margins.
\nShowflat carcasses can cost anywhere from S$2 million to S$5 million.
\nAnother trend emerging inside show galleries are more smart home features, such as systems controlling air-conditioning and televisions with just the push of a button.
\nModern galleries have also begun utilising multi-media visual presentations to give potential buyers \u201ca virtual walk-through\u201d of the property or \u201celevated, panoramic views from different levels of the development\u201d, explained Sun.
\nFor example, the upcoming Greater Southern Waterfront features a media room in its showflat to help potential buyers appreciate the project\u2019s potential.
\nThe sales gallery for JadeScape by Qingjian Realty (South Pacific) Group, meanwhile, features a five-room smart home show unit demonstrating the facial recognition technology that its lift lobbies will offer.
\nNot to be outdone, the showflat for The Avenir at District 9 has three private rooms where prospective buyers could conduct talks with sales agents.
\nBetsy Chng, Head of Sales and Marketing for Hong Leong, said this feature was added to ensure privacy for their ultra high net worth clients and to give a sense of exclusivity.
\n\u201cFirst impressions are very important, you have to impress the buyer,\u201d said Francis Koh, Managing Director and Group Chief Executive Officer of Koh Brothers.
\nMargaret Thean, Edmund Tie\u2019s Executive Director for Residential, explained that a high-end two-bedroom showflat can cost at least S$300,000 to furnish, and a four-bedroom apartment can set you back at least S$500,000.
\nShe did caution that the showflats must be modelled closely after the actual units as required by the URA\u2019s Housing Developers (Show Unit) Rules, so that purchasers will know exactly what they are getting.
\n\u201cFrom my observations, showflat budgets in Singapore for turnkey projects have reduced significantly compared to a decade ago, even though client expectations have increased,\u201d said Cameron Woo, Founder of Cameron Woo Design (CWD).
\n\u201cThis means interior designers have to be more adept at working with tighter budgets and using more economic materials and finishes while still making the showflat look premium.\u201d
\nLooking for a property in Singapore? Visit\u00a0PropertyGuru\u2019s\u00a0Listings,\u00a0Project Reviews\u00a0and\u00a0Guides.
\n
\nSource : proppertyguru.com.sg\/Property Market
\nRead more…Sales galleries introduce high-end amenities to attract potential buyers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Showflat carcasses can cost anywhere from S$2 million to S$5 million Singapore\u2019s private housing market...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-113919","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-tDp","jetpack-related-posts":[{"id":115418,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/covid-19-showflat-galleries-suspended-for-a-month\/","url_meta":{"origin":113919,"position":0},"title":"Covid-19: Showflat galleries suspended for a month","date":"April 6, 2020","format":false,"excerpt":"\r Some developers will continue to showcase their projects with the help of technology, while others are looking to delay their launches.\u00a0 With the Covid-19 outbreak getting worse, developers in Singapore were told by the Controller of Housing to close all show galleries for residential projects from 7 April to\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":114271,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/developers-exploring-ways-to-safely-market-projects-amid-covid-19\/","url_meta":{"origin":113919,"position":1},"title":"Developers exploring ways to safely market projects amid Covid-19","date":"February 14, 2020","format":false,"excerpt":"\r Developers are eyeing to ramp up efforts in areas like online marketing, such as interactive brochures, curating content for social media and 3D video walkthroughs to simulate showflat visits. Photo: Parc Canberra EC Despite having implemented precautionary measures previously at their showflats, developers in Singapore are exploring different means\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":28907,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/the-top-10-pet-peeves-of-showflat-visitors\/","url_meta":{"origin":113919,"position":2},"title":"The top 10 pet peeves of showflat visitors","date":"October 7, 2016","format":false,"excerpt":"\r A recent survey of 250 showflat visitors has revealed some of their top pet peeves, including poor toilets and fluffy marketing. In property-crazed Singapore, showflats have become a common sight. Be it in the city centre or the suburbs, mock-ups of apartments, marked by giant balloons, are fast becoming\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":115570,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/more-developers-turn-to-virtual-showflats-during-covid-19-period-but-some-buyers-arent-sold\/","url_meta":{"origin":113919,"position":3},"title":"More developers turn to virtual showflats during Covid-19 period, but some buyers aren't sold","date":"April 13, 2020","format":false,"excerpt":"\r \u201cLocal buyers are so used to feeling and touching the finishes at a showflat that they would prefer to wait till after the circuit-breaker period is over and like to visit the showflat in person\u201d. Photo Piermont Grand EC by CDL While developers have been using virtual tours and\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":115256,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/kopar-at-newton-first-to-open-show-gallery-following-uras-viewing-by-appointment-advisory\/","url_meta":{"origin":113919,"position":4},"title":"Kopar at Newton first to open show gallery following URA\u2019s viewing by appointment advisory","date":"March 30, 2020","format":false,"excerpt":"\r Kopar At Newton, Chip Eng Seng\u2019s condominium project off Newton Circus, is the first project to open its sales gallery following the advisory released by Urban Redevelopment Authority\u2019s Controller of Housing (COH) on showflat viewings by appointments. \u00a0 This makes the 378-unit development the test case on how developers\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":114067,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/analysts-expect-project-launches-to-proceed-despite-the-coronavirus-outbreak\/","url_meta":{"origin":113919,"position":5},"title":"Analysts expect project launches to proceed despite the coronavirus outbreak","date":"February 5, 2020","format":false,"excerpt":"\r Analysts believe residential projects that have been set for launch over the next couple of weeks will likely proceed as planned even as transaction volumes and crowds at showflats could decline amid concerns on the Coronavirus outbreak, reported The Business Times. \u201cOtherwise, you will have bunching up. Already without\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/113919"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=113919"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/113919\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=113919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=113919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=113919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}